6 Free Chrome Extensions for PPC

Equip your browser with powerful PPC tools to analyze data faster, optimize campaigns more efficiently, and achieve better results.

Why It Matters

Running ads on Google, Microsoft Bing, and social media isn’t easy. Every click costs money, and maximizing their effectiveness is a real challenge.

Chrome extensions change the game. They’re always at your fingertips, require no additional tools, and simplify competitor analysis, ad editing, and keyword tracking—without extra tabs or distractions.

The Best Part? They’re Free

No complicated learning curve. No budget approvals. Just install and start optimizing right away.

Wappalyzer: A Must-Have Tool for Every PPC Specialist

If you’ve ever analyzed a competitor’s website or prepared a proposal for a client, you know how crucial it is to understand the technologies behind a site.

Wappalyzer is a profiler that reveals the technical structure of any website. Unlike surface-level tools, it deeply analyzes the tech stack and helps you discover:

• Which CMS the site uses (WordPress, Shopify, Wix, etc.)
• Connected eCommerce platforms and payment systems
• Marketing tools and analytics in use
• JavaScript frameworks and libraries
• Server technologies and hosting providers
• And thousands of other technologies

How It Helps PPC Specialists

During client discussions, Wappalyzer allows you to demonstrate a deep understanding of their current technical setup and offer relevant PPC solutions.

For example:
“I see you’re using Shopify and Klaviyo. Here’s how we can optimize your Google Shopping campaigns for this stack.”

For competitive analysis, Wappalyzer identifies the advertising platforms and tracking systems your competitors use, enabling more data-driven decisions for your own PPC strategy.

During PPC audits, the tool helps detect potential conversion tracking issues, check for essential analytics tools, and suggest technological improvements.

Wappalyzer gives you an edge, transforming you from just a PPC manager into a digital marketing expert clients want on their team.

Google Ads Usability Booster: Saving Time for PPC Specialists

The Google Ads interface is functional but often frustrating, especially when making bulk changes or quickly reviewing key information.

That’s why the Google Ads Usability Booster is a must-have tool for PPC professionals.

This extension eliminates common usability issues in Google Ads and makes working with the platform much more comfortable.

Key Enhancements

• Expanded Fields – No more squinting or excessive scrolling to see full text.
• Color Coding – Helps recognize patterns in tables instantly, without unnecessary analysis.
• Reduced Eye Strain – Hover tooltips provide information without unnecessary eye movement.
• Easier Row Selection – Click anywhere on a row to select it, not just the small checkbox.

Why It Matters

Google Ads Usability Booster activates automatically when you open the ad console, applying useful CSS tweaks, hotkeys, and improved click behavior.

For PPC specialists managing multiple accounts and campaigns, these small improvements save hours every week and significantly reduce stress.

If you work with Google Ads daily, this extension isn’t just a convenience—it’s a necessity.

Pixel Helper: Your Trusted Conversion Tracking Assistant

Not sure if your conversion pixels are working correctly?

These specialized extensions operate in real-time, helping avoid budget waste due to tracking failures. They are essential for setting up, auditing, and troubleshooting conversion tracking.

Meta Pixel Helper

Ensures Facebook and Instagram events are firing correctly.

Displays:

• Which pixel events are triggered
• Implementation errors
• Whether the Conversions API (CAPI) is functioning properly

With this tool, you can quickly determine if tracking is the issue when clients report low conversion rates.

TikTok Pixel Helper

With TikTok Ads gaining popularity, verifying pixel setup is crucial.

This extension shows:

• Which events are sent to TikTok
• Whether purchase and user action data is collected correctly

X Tag Helper

Conversion tracking on X (formerly Twitter) can be tricky, but this extension helps verify if tags fire properly.

Particularly useful for lead-generation campaigns where accurate form submission tracking is critical.

Reddit Pixel Helper

For Reddit Ads, correctly configuring the tracking pixel is essential.

This tool helps:

• Confirm proper pixel installation
• Check if the necessary events are recorded

UET Tag Helper (Microsoft Advertising)

To avoid losing traffic data from Bing, use this tool to verify Universal Event Tracking (UET).

It helps:

• Ensure UET tags are working properly
• Track which conversions are recorded
• Identify and fix setup errors

Google Ads Tag Assistant

A basic extension for checking Google Ads, Google Analytics, and Google Tag Manager tags.

Features:

• Instant Tag Verification – Open a page and see all active tags.
• Check all Google tags in one place.
• Deep diagnostics via tagassistant.google.com.
• Analyze complex setups (iframe, cross-domain tracking).

Google Tag Assistant has undergone updates that initially caused issues, but Google has promised to restore its stability. So, it’s still a must-have tool.

GS Location Changer: See Through Others’ Eyes

Many use I Search From to monitor ads in different locations—it’s a reliable and effective tool.

For faster results and greater control, try GS Location Changer.

It lets you switch locations directly from the extension menu and customize coordinates, language, and region settings.

Analytics Debugger: The Ultimate Analytics Verification Tool

If you work with multiple analytics systems and tracking pixels, Analytics Debugger is your all-in-one solution for verifying tracking—your single source of truth.

Why is this extension worth using?

• Supports multiple platforms: Google Tag Manager, GA4, Tealium, Adobe, and more. No need to switch between tools.
• Advanced GTM preview mode: Provides deeper insights into tag performance in GTM.
• Powerful features: Includes conversion tracking validation, eCommerce event reports, real-time monitoring, and advanced filters.
• Privacy and performance: Runs only when DevTools is open, avoiding unnecessary performance impact.

A standout feature is hit blocking, allowing you to test configurations without distorting campaign data.

If you manage complex analytics, Analytics Debugger isn’t just useful—it’s your control center for accurate tracking.

This article available in Ukrainian.