6 Underrated Ways to Repurpose Content

Most marketers reuse content, but only a few rely on lesser-known tactics that can significantly expand reach and improve organic performance.

“Work smarter, not harder” isn’t just a trendy phrase — it’s a crucial strategy for content marketers.

Maintaining a full content calendar can be exhausting, and constantly producing new material is a fast track to burnout.

This is where content repurposing steps in, helping you extract more value from what you already have.

Of course, many well-known repurposing methods exist — breaking long blog posts into social media pieces, turning video transcripts into articles, and so on. You’ve probably tried most of these already.

But what about the lesser-known approaches? The methods marketers rarely talk about, yet are absolutely worth using?

That’s exactly what we’ll explore now.

If you’re ready to tap into your creativity and get even more value from your content, keep reading.

Enable Rich Pins on Pinterest Using Tailwind

Within the blogging space — which rarely overlaps with B2B marketing — a technique emerged that proved extremely effective for content repurposing. One of its key elements is Rich Pins, a format that automatically synchronizes metadata from your website pages to Pinterest posts.

Rich Pins pull in page titles, prices, author names, ingredients, and other details through Open Graph or Schema markup. This makes posts more informative and noticeable in the Pinterest feed — one of the largest search platforms with over 587 million monthly active users.

To enable Rich Pins, follow these basic steps:

• Create a Pinterest business account.
• Verify your website ownership in the account settings.
• Optimize metadata on your site’s pages using Open Graph or Schema.org — with accurate titles, descriptions, and structured elements.
• Validate a page through Pinterest’s Rich Pin Validator and submit it for approval if necessary.

After approval, all pins linking to your site will automatically display additional Rich Pin information. Note that Pinterest may update data with some delay.

However, enabling Rich Pins alone is not a full repurposing strategy. To expand reach, you need consistent distribution of your pins. This is where Tailwind becomes valuable — a tool that automatically publishes your pins to relevant community boards, helping scale reach and increase visibility.

Repurposing Content for Specific Audiences

Most marketers know how to repurpose content across formats and channels: images for social media, videos for YouTube, and so on. But far fewer think about tailoring content to audience segments — which means we often miss precise opportunities to adapt existing material to specific user interests.

Let’s take an example: a successful blog post titled “10 Best Social Media Marketing Tactics for 2025.” It’s strong, relevant, and performs well across channels. But the title is too general. It doesn’t indicate who the tactics are for or account for industry-specific needs. As a result, a business owner searching for niche insights may simply ignore it.

Here’s how to apply an audience-focused repurposing approach:

1. List the audience types you want to target.
   If you run a marketing agency, this might include lawyers, stylists, restaurant owners, and other business professionals who need your services.
2. Check audience-specific interest using SEO tools such as Semrush.
   Look up search volumes for terms like “social media strategies for lawyers” or “social media strategies for stylists.” This isn’t only about SEO — it’s about validating audience demand. Even without SEO goals, tailoring content to specific groups increases clicks on social media, email, and other channels.
3. Rewrite your existing article by adjusting the title to highlight the audience and adapting examples, stats, or recommendations to their needs.
   You’ll end up with versions like:
   • “10 Best Social Media Marketing Tactics for Lawyers [2025 Guide]”
   • “10 Best Social Media Marketing Tactics for Stylists [2025 Guide]”
   • “10 Best Social Media Marketing Tactics for Restaurants [2025 Guide]”
4. Promote each version where the audience spends time — LinkedIn groups, Facebook communities, newsletters, niche publications, and more.

If your goal is SEO, ensure each version is rewritten enough to avoid duplicate content issues and optimized for its specific keyword.

If your goal is social engagement or email performance, lighter adjustments may be sufficient.

With just a few modifications, one strong article can become an entire series — each version speaking directly to a specific audience you want to reach.

Optimizing headlines this way can increase CTR by 20%–50%.

Launching Mini-Courses

When we talk about content repurposing, the focus usually falls on visibility — impressions, shares, clicks. But we rarely talk about turning that same content into new revenue streams.

Everyone wants more clients and sales, but your existing content can generate income in other ways.

Coursera recently caught my attention after a promotional email. I had taken courses there before but never considered creating my own. Coursera is built to help creators earn from their courses, and you don’t need to start from scratch.

You can repurpose content you already have and turn it into a paid educational product.

Here’s how to do it:

Identify existing blog posts or ebooks that already teach a process (e.g., “How to Manage Online Reviews” or “SEO for Small Businesses”). You can also repurpose old presentations or YouTube video series and turn them into a course.

Choose a topic that gets steady traffic or generates many questions — these are the best candidates for online courses.

Create a course title based on the outcome you promise. If the article is called “How to Respond to Negative Google Reviews,” a strong course title might be “Reputation Management 101: Master Your Online Presence to Win New Clients.”

Then organize your content into course modules. A simple structure might look like this:

• Introduction: often taken from blog intros.
• Core Lessons: turn in-depth articles into lesson scripts.
• Case Studies: include real customer stories (anonymized).
• Templates or Tools: reuse checklists, worksheets, or samples.
• Action Steps: create simple assessments or “apply this now” tasks.

If the course has gaps, fill them with short intro or outro videos, voiceovers, or slide presentations.

Your course doesn’t need to be long. A mini-course can be under 30 minutes and priced at $10. If you have plenty of material, it can stretch to several hours and be priced higher. Use whatever you already have.

Each lesson should focus on one key idea and last no more than 10 minutes. Many existing YouTube videos already fit this format.

Next, sign up for Coursera or a similar platform. Coursera works with institutions and independent creators, and their business/partner programs often accept experts and credible brands.

If you want faster monetization, open platforms like Udemy or Skillshare provide immediate access. Users can discover your course organically, offering an extra revenue channel for your business.

Using UGC in Local Advertising Campaigns

UGC is often associated with digital advertising, but it works equally well in local formats — transit ads, billboards, event materials, and in-store visuals. Integrating UGC into physical environments makes a brand feel more human and trustworthy.

Examples of local UGC applications

• Transit advertising: real customer photos or quotes on buses and bus stops.
• Billboards: social media posts or short testimonials as visual elements.
• Event signage: customer photos and quotes integrated into stands or wayfinding.
• Storefront displays: printed UGC — selfies, quotes, ratings.
• Posters and flyers: customer reviews incorporated into local marketing collateral.

Syncing offline and online campaigns

Align local advertising with digital campaigns. For example, if an online campaign promotes a new physical location, the same UGC visuals and quotes can appear on nearby posters and billboards. This creates a unified brand experience across digital and physical spaces.

A structured approach to UGC

Create a central UGC archive — for example, a shared cloud folder. This allows you to organize content and reuse it in blogs, ads, newsletters, and local campaigns, building consistent social proof everywhere.

Sharing Exclusive Templates

Don’t be afraid to share your “secret sauce” — especially when it brings clicks.

Most brands or clients have a wealth of internal content:

• SOPs (standard operating procedures)
• Templates
• Sales scripts

Much of this material never becomes public unless it’s used in employee training.

Turning these documents into public-facing templates instantly transforms internal knowledge into shareable content resources (or even lead magnets).

Check your Google Drive. Look for templates, scripts, or SOPs that simplify a process for your audience or clients.

Remove client names, confidential information, and competitive data. Keep only the structure and logic.

Turn the material into downloadable PDFs, Google Docs, Notion templates, or Canva templates.

Distribute them through your channels. Short clips, carousels, or screenshots showcasing “what’s inside” can drive traffic from social platforms.

People love behind-the-scenes content. It lets them see your process, understand your expertise, and trust you more when it’s time to buy or work with you.

Often, your best content isn’t on your blog or social media — it’s sitting in your internal Google Drive. Find creative ways to put it to work.

Using ChatGPT to Create FAQs

Large language models like ChatGPT and Notebook LM are widely used for content generation and editing. But their potential goes further — especially when used to create a “knowledge base” that organizes a brand’s existing materials into a practical, structured resource.

Businesses often accumulate a large volume of content — blog posts, service pages, articles. At the same time, customers keep asking the same questions, and responding takes time. This happened with an arborist company offering emergency tree removal: the site had plenty of information, but users struggled to navigate it.

The solution was to build a knowledge structure using Notebook LM. Service pages and blog content were uploaded, analyzed, and used to generate a comprehensive FAQ section based solely on the brand’s existing materials.

The result: customers got one convenient page with answers to the most common questions, and the company extended the lifespan of its content by turning it into a self-service tool.

Conclusion

Content repurposing is one of the most effective strategies for maximizing marketing impact. Instead of creating content from scratch, you can adapt existing material to different formats and channels, saving time and resources. Repurposing reduces production costs while increasing strategic efficiency.

UGC remains a powerful trust-building tool. Integrating it into local advertising — billboards, transit ads, stores — humanizes your brand and strengthens recognition across both online and offline touchpoints.

Another strong tactic is transforming internal documents (SOPs, scripts, templates) into public resources, providing value to your audience while generating leads.

Finally, using tools like ChatGPT to build FAQs and knowledge bases helps customers find answers independently and increases the long-term value of your content.

Repurposing opens new opportunities to expand your audience, improve customer experience, and strengthen your brand — all without significant additional investment.

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