7 Best AI Image Generation Tools

Looking for the best AI image generation tool? Whether you need photorealistic images or stylized graphics, these tools can meet any need.

AI image generation has become incredibly popular due to its ability to create high-quality visuals in just seconds. It’s an indispensable tool for marketers, designers, and content creators working on blogs, marketing materials, social media posts, or product design.

But which AI image generators stand out in 2025? Let’s explore the best ones and find out why they’re worth your attention.

Ideogram

Ideogram is a powerful AI image generation tool that offers professional-quality visuals combined with an intuitive interface. It is perfect for both beginners and experienced designers, allowing them to create visual content that complements marketing campaigns seamlessly.

One of the key advantages of Ideogram is its ability to generate high-quality 2K images while maintaining brand consistency through customizable color palettes. This is especially important for brands looking to preserve visual integrity across all communications.

The platform also offers various rendering modes, from turbo to high-detail, enabling the image creation process to be tailored to specific creative tasks. The unique Tile feature opens up opportunities to create seamless patterns and textures, which is particularly useful for designers working with backgrounds or prints.

Ideogram also allows users to use existing images as references, and tools like Magic Fill and Extend help achieve a professional level of refinement.

Another benefit of the platform is its emphasis on privacy: even after a subscription ends, data and images remain protected. For large projects, there is the option for bulk image generation.

Ideogram Pricing:

• Free plan
• Basic: $8/month
• Plus: $20/month
• Pro: $60/month

With flexible pricing plans, Ideogram is suitable for individual marketers as well as large teams, providing access to powerful AI tools for creating visual content.

Craiyon

Craiyon, formerly known as DALL-E Mini, offers an easy and convenient way to create images using artificial intelligence. This platform stands out for being free to use and not requiring any registration, making it an excellent choice for marketers who want to experiment with creating visual content.

Craiyon allows users to generate photos, drawings, and vector illustrations based on simple text prompts. Users can provide reference images and exclude unwanted elements, giving them flexibility and control over the final result.

Although this tool doesn’t offer the same level of detail and complexity as premium AI image generators, it impresses with its functionality as a free product. Craiyon enables users to generate up to nine watermark-free images in under a minute, remove backgrounds, and use various templates featuring animals, people, and backgrounds.

It is an ideal platform for marketers looking to test out AI’s capabilities for creating visual content without any commitments.

Craiyon Pricing:

• Free access
• Supporter: $10/month
• Professional: $20/month
• Enterprise: Custom pricing

With such flexible pricing plans, Craiyon is suitable for both AI newcomers and professionals looking for a simple tool to generate images for their marketing campaigns.

Canva 

Canva is renowned for its user-friendliness, and its AI Image Generator takes the visual content creation process to a new level. Combining intuitive design tools with artificial intelligence capabilities, this platform is the perfect choice for marketers looking to quickly create stunning images.

To get started, simply enter a text description and choose from styles like Watercolor, Filmic, or Neon. Canva will handle the rest. Additionally, the tool provides smart recommendations for font pairings and color palettes, greatly simplifying the design decision-making process.

One of Canva’s standout features is the integration of several AI image generators, including Magic Media, Dream Lab by Leonardo.AI, DALL-E, and Imagen. This allows users to create images from text descriptions, develop custom templates, and refine designs with built-in editing tools. As a result, Canva is suitable for both beginners and experienced designers.

Canva AI Image Generator Pricing:

• Free: Up to 50 images
• Pro: $15/month
• Teams: $10/month/user

With such flexible pricing plans, Canva AI Image Generator is ideal for marketers and teams working on visual content for advertising campaigns.

Leonardo AI

Leonardo AI is a powerful tool for creating digital art, enabling users to generate stunning concept art, designs, and illustrations. By leveraging Stable Diffusion models, Leonardo AI offers unique possibilities for marketers and designers, transforming simple prompts into more detailed and precise results.

This platform stands out for its versatility and creative control. Users can generate multiple images from a single prompt, develop characters using reference images, and explore various styles, ranging from portraits to 3D animations. This makes Leonardo AI an ideal tool for creating unique content that aligns with current graphic design trends.

Leonardo AI provides flexible features to cater to different user needs, making it an invaluable asset in the creative toolkit of designers who want to enhance their content with artificial intelligence.

Leonardo AI Pricing:

• Free access (limited for regular users)
• Starter: $10/month
• Professional: $24/month
• Scale: $48/month
• Enterprise: Custom pricing

With its various pricing plans, Leonardo AI is suitable for both beginners and professionals looking for powerful tools to generate artistic images and designs for their marketing campaigns.

Midjourney

Midjourney has become one of the leading tools for generating images with artificial intelligence, delivering incredible quality in photorealistic visuals. What sets this platform apart is its unique integration with Discord, where users can generate impressive visual content directly in chats.

With simple text prompts, creators can bring their ideas to life while maintaining full control over parameters such as size, aspect ratio, and generation speed. This makes Midjourney an ideal choice for marketers and designers looking to obtain high-quality images for their projects.

What differentiates Midjourney from other tools is its artistic versatility. Users can experiment with various artistic styles while ensuring professional-quality images by adjusting brightness, contrast, and saturation.

Midjourney also provides an easy-to-use interface for managing images through the Archive tab, where users can easily upload and organize their creations. This makes the platform an essential tool for professional creative processes.

Midjourney Pricing:

• Basic: $10/month
• Standard: $30/month
• Pro: $60/month
• Mega: $120/month

Midjourney is suitable for both beginners and experienced professionals, offering flexibility and creative potential for all levels of users.

DALL-E 3

DALL-E 3, integrated directly into ChatGPT, is a revolutionary tool for generating images using artificial intelligence. Its unique feature is its extraordinary ability to process text within images, which is something other AI generators don’t always achieve.

This makes DALL-E 3 an ideal choice for creating marketing materials, social media content, and artistic projects. The platform stands out for its high accuracy in rendering text, which is critical for many creative tasks such as generating advertising banners or posts that include brand slogans.

Additionally, DALL-E 3 impresses with its versatility in styles. From dreamy impressionistic landscapes to vibrant cartoon characters and sleek futuristic designs, the platform can generate captivating images with minimal effort. You simply enter a prompt, and within seconds, you receive a detailed image that can include multiple characters, complex scenes, and clearly visible text.

These capabilities make DALL-E 3 an indispensable tool for marketers and creative professionals looking for a quick and effective way to create high-quality visuals for their projects.

DALL-E 3 Pricing:

• Free for two images
• Part of the ChatGPT Plus plan at $20/month

DALL-E 3 is a powerful tool that will be an excellent addition to your creative arsenal for producing professional content.

Adobe Firefly 

Adobe Firefly, part of the Adobe Creative Cloud package, is becoming an indispensable tool for creating stunning visuals from text prompts. Its advantage lies in its ability to generate photorealistic images with rich textures and a professional level of detail.

What makes Firefly unique is its versatility. In addition to creating beautiful images, Firefly can also generate vector designs and naturally resize images without losing quality. This makes it ideal for designers who need high-quality, adaptable visual materials.

Recently, Adobe Firefly has also expanded its capabilities by adding a beta feature for video generation, opening new horizons for content creators who want to combine images with moving elements in their projects.

Adobe Firefly Pricing:

• $4.99 per month (100 generation credits per month)
• Free with the Adobe Creative Cloud package at $59.99 (including all 20+ apps)

Adobe Firefly is a great tool for professionals working in marketing and design, perfect for creating high-quality content for various media.

Choosing the Perfect AI-Based Image Generator

From the professionalism of Adobe Firefly to the text mastery of DALL-E 3, from the artistic potential of Midjourney to the convenience of Canva — today’s AI-powered image generators offer solutions for everyone.

Whether you’re an experienced designer or just starting your journey in digital art, these powerful tools are changing the way creative ideas come to life.

The future of digital creativity has not only arrived — it’s more accessible than ever.

This article is available in Ukrainian.