TikTok Expands Smart+ Catalog Ads: Support for Websites and Apps

TikTok continues to enhance its advertising tools for brands by adding new capabilities for product promotion and customer engagement. The company has announced the expansion of Smart+ Catalog Ads, which now support not only in-app campaigns but also advertising for websites and mobile applications.

How Smart+ Catalog Ads Work

Advertisers can upload their product catalog, integrate relevant data sources, and allow TikTok’s algorithms to automatically select ads for the target audience. By leveraging artificial intelligence, Smart+ automatically determines which products to display to users in shopping videos and images that include key details such as price and promotions.

GMV Max Updates: New Features for Brands

TikTok is also improving its GMV Max solution, which helps sellers maximize gross merchandise value through automated campaigns. The new features include:

• Affiliate Creative for Ads – Brands can use content from partners and influencers for advertising without additional effort. TikTok automatically selects and adapts these videos for campaigns.
• LIVE Formats for GMV Max – Expansion of LIVE shopping, allowing brands to sell products during live streams. This feature builds on the growing popularity of TikTok LIVE commerce, which generated over $100 million in sales in the U.S. alone during Black Friday.

Search Advertising in TikTok Shop

TikTok is also actively developing search advertising by extending Search Ads to the Shop tab. This will allow brands to display their ads to users at key moments of search and decision-making.

Generative AI: TikTok Creative Symphony

Another significant update is the expansion of artificial intelligence capabilities in TikTok Symphony Creative Studio. The new features include:

• Product-to-Video Generation – Brands can quickly create advertising videos based on product information.
• Digital Avatars – AI-generated characters that can speak multiple languages and adapt content for different markets.
• Automatic Video Translation and Script Generation – The ability to quickly create multilingual advertising videos with unique scripts.

What Does This Mean for Marketers?

TikTok continues to integrate AI solutions that simplify the advertising creation process and expand brand opportunities for audience engagement. The introduction of new ad formats, LIVE shopping, and campaign automation opens up more possibilities for promoting products and attracting customers in both online and offline sales.

If you are not yet using TikTok for e-commerce, now is the time to rethink your strategy! And if you need expert assistance in setting up TikTok ads, contact us — we’ll help you create effective campaigns that drive sales!

This article available in Ukrainian.