Facebook is merging all videos into Reels format

Facebook has announced a major update in video content publishing: all videos uploaded to the platform will now automatically be shared as Reels. This move is aimed at simplifying the video creation and sharing process. Users will no longer need to choose between posting a video or a Reel. The rollout will happen gradually and apply globally over the coming months.

Unified Video and Reels Format

Previously, Facebook offered two separate formats for video content: standard feed videos and Reels. This created fragmentation in how content was published and managed. With the new update, every video will be published in the Reels format, regardless of its duration or aspect ratio.

The publishing process is now streamlined and includes access to an expanded set of creative tools that were previously available only in the Reels editor.

Audience Control Remains Flexible

Despite the format change, audience controls remain intact. Users can still choose who sees their content — whether public, friends only, or specific groups. Privacy settings are now unified across Feed posts and Reels, providing consistent control over visibility.

“Video” Tab Renamed to “Reels”

To reflect this shift, the “Video” tab on Facebook will be renamed “Reels.” However, this doesn’t mean a loss in content variety. Users will continue to see a wide range of videos in their feed — short and long, educational and entertaining — curated from the broader creator community.

Facebook will maintain personalized video recommendations based on user interests, as before.

What Happens to Existing Videos?

All previously published videos will remain available on profiles and Pages. Nothing will be deleted or lost. However, from now on, any new video uploaded to Facebook will be treated as a Reel by default.

What This Means for Marketers

1. One format, less fragmentation. Brands no longer need to tailor content separately for Feed videos and Reels.
2. More creative tools. The Reels editor offers greater flexibility and dynamic editing options.
3. Greater reach potential. Reels continue to be favored in the Facebook algorithm, offering increased organic visibility.
4. Streamlined content strategy. With a single video format, content planning becomes more efficient.

Final Thoughts

This update simplifies video sharing for both users and creators. By consolidating video formats, Facebook is aiming to reduce friction, increase engagement, and improve consistency across the platform.

For brands, this means adapting to a Reels-first strategy. Update your content guidelines, revisit templates, and consider experimenting with longer Reels — they may outperform traditional 15–30 second formats.

This article available in Ukrainian.