Google enhances Display & Video 360 with new reporting, Privacy, and YouTube targeting features

Enhanced Reporting, User ID Redaction for Privacy Compliance, First Position Targeting for YouTube Instant Reserve, and More Coming Soon

Google has announced several new features that will be introduced in Display & Video 360.

Key Updates

• Report Files Download List: A new page in instant reporting for Display & Video 360 and Campaign Manager 360 will allow customers to view the status of reports and access downloaded files.
• User ID Redaction: This will affect data transfer files for users in Florida, Texas, Oregon, and Montana. This update is driven by new privacy legislation, similar to the CCPA introduced in California in 2020.
• First Position Targeting for YouTube Instant Reserve: This new feature will be available for in-stream and shorts campaigns, aimed at increasing brand awareness and engagement.
• Expanded Third-Party Measurement: Audience Project will now support on-by-default enablement for third-party reach measurement.

Why it matters

Advertisers may be particularly interested in testing first-position targeting on YouTube to improve visibility and increase traffic. However, they should also be mindful of how user ID redaction might impact data analysis. Updates made for privacy reasons often face challenges and mixed reactions.

These features are expected to roll out over the next few weeks.

These updates reflect Google’s ongoing efforts to enhance its advertising platforms while addressing privacy concerns and expanding measurement capabilities.

Our conclusions

The new features announced for Display & Video 360 reflect Google’s program to improve your advertising platform and adapt to increased data privacy requirements. Improved reporting and the ability to download report files will allow advertisers to have easier access to data and analyze the performance of their minds in real time. Introducing the redaction of user IDs to comply with new privacy laws in various US states demonstrates Google’s commitment to protecting users’ personal data.

Of particular interest is the innovation with targeting to the first position for YouTube Instant Reserve, which opens up new opportunities for increasing brand awareness and audience engagement. This innovation, along with enhanced third-party measurement capabilities, significantly expands advertisers’ ability to measure the reach and performance of their queries.

Overall, this update is a positive step for advertisers as it gives them new tools to more effectively manage and measure advertising disease. It is recommended to actively test new features to maximize their potential to improve the effectiveness of marketing strategies.

This article available in Ukrainian.