Google Lens to add Shopping Ads by the end of 2024

Google has announced the upcoming integration of Shopping Ads into its popular visual search tool, Google Lens. This move comes alongside a fresh design update for Lens, which will enhance the user experience, especially for those interested in shopping via visual searches.

How it will work

By the end of 2024, Shopping Ads will start appearing above and alongside the visual search results within Google Lens. For example, a user searching for a product, such as a green backpack, will be able to snap or upload a photo using the Lens icon in the search bar. Google will then provide detailed product information, including where to buy, reviews, and price comparisons, making the shopping experience more intuitive and visually driven.

Key stats and insights

Google Lens continues to grow in popularity, particularly for shopping purposes. Some notable statistics include:

• 20 billion Lens searches are conducted monthly, with 4 billion related to shopping.
• Google’s Shopping Graph now contains information on more than 45 billion products, making it a powerful tool for both consumers and businesses.

New Lens Search results page

In addition to the upcoming ads, Google is rolling out a redesigned search results page for Google Lens on iOS and Android devices in select countries. This updated interface will showcase essential product details such as:

• Reviews from other shoppers.
• Price comparisons across multiple retailers.
• Information on where to buy the product.

Why this matters for businesses

This new feature presents an exciting opportunity for retailers and brands to reach shoppers in a visually engaging way. With millions of users already utilizing Lens for shopping purposes, businesses now have another effective advertising channel. By appearing in these visual search results, brands can showcase their products directly to interested consumers, potentially driving more sales.

Conclusion

Google’s integration of Shopping Ads into Google Lens is a significant development for both consumers and businesses. For shoppers, it provides a seamless way to discover, compare, and purchase products based on visual searches. For businesses, this opens up a new advertising avenue, allowing them to reach more potential customers who are actively searching for products to buy. With Lens continuing to grow in usage, this feature could prove to be a game-changer in the world of e-commerce.

This article available in Ukrainian.