TikTok unveils 5 new advertising tools to drive better business results

TikTok has long been recognized as a platform that excels in capturing users’ attention with its short, engaging videos. Now, with the introduction of five new advertising tools, TikTok aims to go beyond entertainment and strengthen its position as a key player in the digital advertising space. These tools are designed to help brands optimize their campaigns and improve key metrics such as conversion rates and return on ad spend (ROAS).

TikTok’s Shift Towards Performance-Driven Solutions

While TikTok continues to thrive as a hub for creative content, the platform is now emphasizing its ability to drive consumer actions and purchases. With over a billion active users, TikTok is not just a space for sharing trends and challenges—it’s a powerful ecosystem for businesses to achieve tangible results.

Here are the five new solutions TikTok recently unveiled:

1. Smart+: Automated Advertising for Superior Results

Smart+ is an advanced, automated performance advertising tool that leverages machine learning to optimize targeting, bidding, and creative selection. It supports campaigns for web traffic, catalog ads, app installs, and lead generation. Early adopters of Smart+ have reported impressive results, including significant improvements in cost per acquisition (CPA) and ROAS.

For businesses looking to streamline their advertising efforts while maintaining a high level of effectiveness, Smart+ offers a powerful way to automate the key elements of campaign management and get better results with less manual input.

2. GMV Max: Boosting E-commerce Sales on TikTok Shop

GMV Max focuses on helping merchants increase their gross merchandise value (GMV) by automating the creation and management of TikTok Shop campaigns. The tool simplifies ad operations by optimizing traffic across organic content, paid ads, and affiliate posts.

During initial testing, merchants using GMV Max reported an average 30% increase in GMV, according to TikTok’s internal data. This tool is particularly valuable for e-commerce businesses looking to expand their reach and sales on TikTok while simplifying campaign management.

3. Out of Phone: Retail Advertising Beyond the Screen

TikTok is extending its influence beyond the digital space with Out of Phone: Retail, an in-store digital advertising solution. This innovative tool showcases TikTok content directly within retail locations, bridging the gap between online engagement and offline shopping experiences.

By bringing TikTok’s dynamic content to physical stores, brands can create a seamless journey for consumers from the digital world to in-person purchases, driving stronger brand recall and action.

4. Conversion Lift Studies (CLS): Measuring TikTok’s True Impact

For businesses wanting to go beyond last-click attribution, TikTok’s Conversion Lift Studies (CLS) offer a more comprehensive way to measure campaign success. Available to companies of all sizes, CLS evaluates the overall impact of TikTok ads on business outcomes, demonstrating a more accurate view of how TikTok contributes to conversions.

Internal data from TikTok shows that CLS consistently measures a 25% higher conversion rate compared to users who were not exposed to TikTok ads. This advanced measurement tool helps advertisers see the broader impact of their TikTok campaigns, addressing a common challenge of undervaluing the platform’s role in driving sales.

5. Privacy-Enhancing Technologies (PETs): Protecting Advertisers and Users

As privacy continues to be a major concern in digital advertising, TikTok has integrated Privacy-Enhancing Technologies (PETs) to ensure that brands can use first-party data while maintaining user privacy. These tools, built in collaboration with third-party providers, offer enhanced privacy measures, giving advertisers more control over how data is used in their campaigns.

This focus on privacy ensures that brands can continue to leverage TikTok’s massive user base for personalized advertising while adhering to stricter data protection standards.

Why These Tools Matter

For brands looking to drive more significant business results, TikTok’s new tools offer a range of solutions that go beyond traditional digital advertising channels. From automated optimization with Smart+ to advanced measurement with CLS, TikTok provides the tools businesses need to succeed in today’s highly competitive online environment.

One standout statistic from TikTok’s internal data reveals that 61% of users have made a purchase after seeing content on the platform. Moreover, 73% of conversions driven by TikTok are undervalued when traditional attribution models are used, meaning many brands might not be fully recognizing the impact TikTok has on their business. With tools like Smart+ and CLS, businesses can better track and optimize their campaigns to capture these hidden results.

The Future of TikTok Advertising

With these updates, TikTok is signaling a clear push to position itself as a must-use advertising platform that rivals more established players like Google and Meta. The platform’s innovative tools offer brands a more efficient and accurate way to engage with users and measure the impact of their advertising campaigns.

As TikTok continues to grow, businesses that adopt these tools early are likely to see substantial improvements in both brand visibility and revenue. Whether you’re an e-commerce merchant using GMV Max to boost sales or a retailer incorporating Out of Phone: Retail into your strategy, TikTok is providing the infrastructure to drive your business forward.

Our TikTok Advertising Setup Services

Our team can help your business effectively use TikTok for:

• Automating ad campaigns with Smart+;
• Increasing sales with GMV Max;
• Accurately measuring ad performance through Conversion Lift Studies.

Order your TikTok ad setup today!

This article available in Ukrainian.