Google tests Business Links to boost engagement in Search Ads
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Google Reports 35% Growth in Cloud Business and 12% Increase in YouTube Ads for Q3 2024
4 minutes
Search ads, shopping ads, and PMax adoption remain stable, with cost-per-click (CPC) metrics showing growth, according to a new report from Tinuiti.
Google search ad spending increased by 11% year over year in Q3 2024, reflecting resilience despite slower price growth and the introduction of AI-driven features, as noted in Tinuiti’s latest “Digital Ads Benchmark Report.”
Campaign Performance Metrics
Impact of Google AI Overviews
Why This Matters
The data indicates that despite the initial impact of Google AI Overviews on advertising performance, advertisers are adapting and discovering ways to maintain growth, particularly through shopping ads and Performance Max campaigns.
Key Takeaways
At UAMASTER, our specialists are prepared to optimize your advertising strategies to leverage these trends effectively. We will help you adapt strategies based on innovative technologies, particularly on the Performance Max platform, to achieve better results in Google Shopping. Our tailored advertising solutions will increase your company’s profits by focusing on your target audience. Contact us to discuss opportunities and strategies to meet your business goals.
Tinuiti’s Q3 2024 Digital Ads Benchmark Report.
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