Adobe announces integration of Photoshop, Express, and Acrobat features into ChatGPT

Adobe has announced that it is integrating the features of its popular products — Photoshop, Express, and Acrobat — into the ChatGPT chatbot from OpenAI. This allows users to directly edit images, modify PDF files, or animate elements through ChatGPT without the need to use separate applications. This move is part of Adobe's strategy to expand its ecosystem using artificial intelligence. How it works Now, users can ask ChatGPT to use Photoshop to edit images, such as removing or blurring backgrounds, adjusting exposure, brightness, and contrast, as well as applying various effects. The chatbot also provides the ability to adjust the intensity of these effects using sliders. With the integration of Adobe Express, ChatGPT can perform tasks such as retrieving existing designs from its library, creating themed creatives, animating elements, and editing designs. Additionally, Acrobat allows users to edit PDF files, merge files, and edit or extract text and tables from documents. Benefits for digital marketers These innovations have great potential for digital marketers, as they allow for a significant acceleration of workflows and improve campaign effectiveness. Here are a few key advantages: Speeding up content editingMarketers working with large volumes of visual content can now edit images directly through ChatGPT. This means they can easily modify elements of an image, such as backgrounds, exposure, or contrast, without the need to switch to Photoshop or other programs for each change. This saves time and effort, allowing for faster adaptation of content for various marketing campaigns. Enhanced creative creationWith the support of Adobe Express, marketers can automatically create themed designs and animate elements for social media ads or websites. This is especially useful for creating visual materials that attract attention and improve the effectiveness of advertising campaigns. Modernizing work with PDF documentsEditing PDF documents directly in ChatGPT allows marketers to quickly change documents that are frequently used for presentations, reports, or marketing materials. The absence of the need for additional tools to edit PDFs significantly simplifies the process. Personalizing contentThe integration of Adobe tools with ChatGPT allows for the creation of high-quality personalized creatives for different audiences without extra effort. This is essential for marketers looking to achieve maximum effectiveness in their campaigns by using personalized solutions for each consumer segment. Availability and integration Adobe features are available in ChatGPT for desktop, web, and iOS apps. For Android users, currently only Adobe Express is supported, but Photoshop and other Adobe products will soon be available for this platform. What lies ahead for marketers? This is just the beginning of AI integration into marketing tools. Adobe has already released several AI assistants for its products like Photoshop and Express and also introduced "Project Moonlight," which further integrates various Adobe tools. These innovations not only simplify content creation but also provide marketers with more opportunities for automation and optimization of workflows. Conclusion The integration of Adobe features into ChatGPT is a significant advantage for digital marketers working with graphic content and documents. These new tools not only speed up workflows but also enable the creation of more personalized and effective marketing materials. Given the rapid development of artificial intelligence, these features will provide marketers with even more powerful tools to improve their campaigns. Read this article in Ukrainian.