Adobe introduces new tool to track brand visibility in AI Search Engines (GEO)

Adobe has announced the launch of a new technological solution—Adobe Brand Visibility. The tool is designed to ensure brands are visible, trusted, and chosen by users across artificial intelligence platforms. The product has become part of the comprehensive Adobe CX Enterprise ecosystem, an agentic AI system that automates customer lifecycle management, from acquisition and prospect engagement to conversion and long-term retention. Massive Surge in AI Traffic: Context of the Release The utilization of Large Language Models (LLMs) to identify and research products and services is demonstrating unprecedented dynamics, altering consumer and marketer behavior alike. According to an Adobe report, AI traffic to U.S. retail sites surged by 1,324% between October 2024 and May 2026. In the travel sector, AI traffic increased by 2,215% over the same period. "We used to get back the same thing (a SERP page with links on it). Now, the answers appear to be random, but they aren’t at scale. But companies don’t have tools to do it," noted Loni Stark, Vice President of Strategy and Product at Adobe. Technological Foundation and AI Visibility Metrics Adobe Brand Visibility marks the company’s first product in the field of Generative Engine Optimization (GEO) following its strategic acquisition of Semrush in May of this year. The platform combines the Adobe LLM Optimizer solution with the Semrush AI Optimization tool. The platform's analytics are driven by a database of nearly 300 million real-world AI search prompts, allowing marketing teams to precisely identify which search queries their brand is winning or losing. By combining this data with first-party signals from a business's owned channels, the platform mirrors brand presence across leading AI systems: ChatGPT, Google AI Mode, Microsoft Copilot, and Perplexity. Key Performance Metrics: Mention frequency; Audience reach; Competitive share of voice; Content gaps. Following the analysis, integrated AI agents generate prioritized recommendations for rapid content updates, and the impact of these adjustments can be measured directly within the platform. Competitive Intelligence and SEO Synergy The product includes benchmarking tools that allow marketers to evaluate company performance against competitors, track brand citations, and analyze historical mention trends. Furthermore, Adobe Brand Visibility integrates foundational SEO analytics, as core search engine optimization principles remain critical for visibility in LLMs. Powered by Semrush's data asset spanning 28.5 billion keywords and 43 trillion backlinks accumulated over 17 years, the platform demonstrates: Where a site's existing search authority should be generating AI citations. Which content investments can close visibility gaps across both traditional search and AI surfaces simultaneously. Strategic Importance for Marketing Management The launch of Adobe Brand Visibility officially inaugurates the era of data-driven GEO (Generative Engine Optimization) for enterprise and mid-market businesses. For marketers, this signals a shift from intuitive content creation to data-centric brand reputation management within the responses of AI assistants, which are increasingly capturing traffic from traditional search engines. Read this article in Ukrainian.