YouTube has expanded its restrictions on videos about weight, fitness, and related topics for teenagers in Europe and the UK. This move aims to protect young viewers from content that might negatively influence their self-image and mental health. The platform will implement stricter age restrictions and limit the visibility of videos promoting rapid weight loss […]

Recently, information appeared on the network that Facebook and Instagram, which are owned by Meta, are allegedly eavesdropping on their users. What is Active Listening technology and where did it come from? “Active Listening” technology involves the collection of data using the microphones of smart devices for the purpose of targeted advertising. It analyzes conversations […]

Starting in Q2 2025, Google Ads will transition its Video Action Campaigns (VAC) to the more dynamic Demand Gen campaigns. This change will offer advertisers broader reach, enhanced creative options, and improved audience targeting. Google Ads is consolidating its Video Action Campaigns into the versatile Demand Gen campaigns beginning in the second quarter of 2025. […]

As the 2024 holiday shopping season approaches with a shorter timeframe between Black Friday and Christmas, Google has announced a suite of AI-powered features designed to assist retailers in navigating the compressed shopping period. At its annual Think Retail event, Google introduced several updates to its Merchant Center and Google Ads platforms, aimed at enhancing […]

Google has introduced an innovative feature in its Chrome browser that embeds the Gemini AI directly into the address bar, enhancing users’ ability to access AI assistance while browsing the web. Users can now interact with Gemini by typing “@gemini” followed by their question right in the address bar. This new feature is available in […]

Google has officially added support for AVIF (AV1 Image File Format) images in Google Search and Google Images, marking a significant development that promises to enhance site performance and improve SEO outcomes. This move means AVIF images can now be displayed across all platforms that utilize Google Search data, offering webmasters an opportunity to boost […]

Google Search Ads 360 has introduced integration with Microsoft’s automated bidding, offering advertisers enhanced optimization for their campaigns. Google is launching a beta program that allows advertisers to activate Microsoft’s automated bidding within Search Ads 360 bidding strategies. Why it matters? Enterprise advertisers can now optimize their campaigns across multiple search engines more effectively, potentially […]

In today’s world, where content plays a crucial role in business promotion, video has emerged as one of the most powerful tools for capturing audience attention and delivering information. With advancements in artificial intelligence (AI), the video creation process has also undergone significant changes. AI-based video generators offer incredible opportunities to create high-quality content with […]

Google has updated the Performance Max request form, now offering faster implementation notifications and the ability to make multiple changes simultaneously. Google has released an updated version of the official form used by advertisers to request changes, aiming to improve the efficiency of managing Performance Max campaigns. The updated form now includes several important enhancements. […]

Google has announced the sunset of Google Ads API version 15 and is urging developers to upgrade to newer versions to avoid API disruptions. Why this matters? If you do not update the API to a newer version, requests may fail, potentially causing disruptions in your business’s advertising operations. Key details How to prepare? What’s […]