Facebook continues to be a cost-effective and reliable platform for reaching engaged audiences, with stable ad performance and improvements in key metrics during 2024. According to a report from Wordstream, Facebook advertising delivers a strong ROI for businesses, with several metrics improving year-over-year. Why It Matters? As Google faces antitrust scrutiny and increasing ad costs, […]

TikTok is integrating Amazon shopping directly into its platform, allowing users to make purchases without leaving the app. Why It Matters This update reduces friction between discovering a product and making a purchase, potentially boosting conversions by leveraging TikTok’s vast and engaged audience. How It Works What Else? This integration highlights Amazon’s expansion into social […]

The automatic selection of photos for Local Services Ads (LSA) is intended to boost engagement and enhance ad rankings for businesses that upload high-quality visuals to their profiles. Google is rolling out a feature for Local Services Ads that automatically chooses profile photos for advertisement purposes. Why it’s important This update is aimed at increasing […]

The US Department of Justice has raised serious concerns about the potential influence of TikTok on US elections, which could have significant implications for the advertising market. In a filing with a federal appeals court, prosecutors stated that TikTok’s algorithm could be used in a “secret manipulation” campaign to “influence the views of Americans for […]

Two-thirds of advertisers still face challenges in measuring the effectiveness of online video ads. Digital video advertisers are increasingly prioritizing business outcomes over traditional metrics like reach. This trend is evident among 54% of Connected TV (CTV) buyers, according to IAB research in the US. Advertisers are now focusing more on business outcomes, such as […]

Even though Facebook’s reach is slightly declining in Ukraine, this social network remains one of the most popular in our country. Therefore, understanding the nuances of building reach on it is crucial, as it significantly enhances brand visibility and audience engagement. One of the key tasks is choosing the right type of post to achieve […]

Microsoft Advertising has introduced a new Property Center, which replaces the Hotel Center, and has made Hotel Campaigns available globally. This is aimed at helping property owners and managers attract more customers and increase bookings by simplifying campaign management and expanding reach. Why It Matters? These updates are designed to assist property owners and managers […]

Enhanced Reporting, User ID Redaction for Privacy Compliance, First Position Targeting for YouTube Instant Reserve, and More Coming Soon Google has announced several new features that will be introduced in Display & Video 360. Key Updates Why it matters Advertisers may be particularly interested in testing first-position targeting on YouTube to improve visibility and increase […]

The launch of Google’s Merchant API Beta is a significant step forward in the development of e-commerce tools. With new features and improved architecture, this version of the API offers more powerful and flexible capabilities for product management on Google’s shopping platforms. Key benefits These innovations will enable businesses to manage their product listings more […]