Microsoft advertising has extended its partnership with Netflix to include connected television (CTV) ads on its advertising platform. This development allows advertisers to target Netflix viewers through the Microsoft Advertising network. Netflix has made its ad inventory available to advertisers running CTV campaigns in the United States, Canada, Brazil, Mexico, the United Kingdom, France, Germany, […]

In the upcoming months, users can expect to see improvements in cross-channel reporting and budgeting, AI-generated insights, and integration with Chrome Privacy Sandbox. What’s New? Here are five new features announced by Google: Why Is This Important? The inclusion of data from Pinterest, Reddit, and Snap marks a significant advancement. The cross-channel budgeting feature is […]

Insight Box for Performance Max and Standard Shopping campaigns, offering advertisers better visibility into campaign performance. Why it matters This update gives ecommerce advertisers a clearer understanding of their ROAS performance relative to their targets, potentially aiding in more informed optimization decisions. How it works Key features: This update allows advertisers to make more informed […]

Despite the war in Ukraine, entrepreneurs and marketers continue to work and look for opportunities to advertise and sell their products both domestically and in other countries. We will tell you how to promote Ukrainian products in a future post. Today, we have prepared some interesting figures on the Ukrainian audience. We will talk about […]

Starting in September 2024, Google is consolidating content eligibility controls for advertisers on YouTube and the Display Network. What’s changing? Several content label exclusions (DL-G, DL-PG, DL-T, DL-MA, “not yet labeled”) will be removed for YouTube ads but will remain available for display ads. The exclusions for “Embedded YouTube Videos,” “Live Stream,” and “Family” will […]

Earlier this month, several users noticed the GA4 integration with Meta without any confirmation from Meta. However, Daniel from Meta has now provided more detailed information, revealing that they have been testing the Google Analytics integration since 2023 and are currently rolling it out to a limited number of selected accounts. Where to find the […]

YouTube is experimenting with embedding ads directly into video streams, marking a new strategy in its battle against ad-blockers. Why it matters? The “server-side ad injection” technique integrates ads into the main video file itself, making them indistinguishable from the content for client software and extensions that aim to block ads. Why we care? By […]

Pinterest is introducing new AI-powered advertising tools and forming measurement partnerships to enhance performance and ensure brand safety for advertisers. What’s new? Pinterest is unveiling an “Ad Labs” innovation program to test prototypes such as: Additionally, Pinterest is expanding brand safety validation through partnerships with measurement firms IAS and DoubleVerify. These AI-driven updates demonstrate Pinterest’s […]

Advertisers can now take advantage of the new Google TV network through Google Ads and Google Display & Video 360 for U.S. campaigns. Google is expanding its connected TV advertising capabilities by launching the Google TV network, which reaches over 20 million monthly active Google TV and Android TV OS devices. Why It Matters Viewing […]

User frustrations The top frustrations for users are browsing search results, visiting multiple sites, and finding the right search term. Most Americans today spend more time searching for services online than they did five years ago and are frustrated by it, according to a new survey. Why this matters Search engines should help people find […]