LinkedIn is introducing new features to assist B2B marketers in building their brands and engaging with its network of 1 billion professionals. Wire Program The first initiative is the integration of streaming video ads alongside publisher content. According to a LinkedIn spokesperson: “The Wire program is accessible in all languages on both mobile devices and […]

Smart Shopping campaigns will soon transition to Performance Max, showcasing a shift towards more sophisticated, AI-driven ad formats. Microsoft has notified all advertisers that their Smart Shopping campaigns will be upgraded to Performance Max in the coming months. Why this matters? This mandatory transition signifies Microsoft’s dedication to advancing AI-driven ad formats, potentially affecting numerous […]

PayPal plans to offer personalized promotions and advertising, targeting its approximately 400 million users. PayPal is developing an advertising business that will leverage the vast amounts of data collected on consumer purchases and spending habits. What’s happening? This digital payments giant plans to create an ad network that will allow merchants and brands to target […]

In a new blog post, Google’s new head of Search, Liz Reid, addressed the backlash over AI Overviews. Google explained how AI Overviews work, their origins, and the improvements made and planned for the future. Despite the criticism, Google stated that users “have higher satisfaction with their search results and are asking longer, more complex […]

Google has an incentive to encourage users to click on its sponsored ads, but this should not come at the expense of user experience. In recent years, this aspect of Search seems to have deteriorated, with Google engaging in practices that negatively affect users. Traditionally, search engine users are used to seeing ads either at […]

Perhaps search engines built on artificial intelligence will not lead to the end of search. This may be due to the concept of ‘Query Deserves Ads’. Google CEO Sundar Pichai recently discussed the future of search, emphasizing the importance of sites and search engines (which is great news for search engines) and recognizing the role […]

In a recent interview, Google CEO Sundar Pichai discussed the integration of artificial intelligence into the company’s search results, addressing the concerns of publishers and website owners about the possible impact on traffic to their resources. Artificial Intelligence in Google Search Google is gradually introducing AI-powered reviews and summaries into its search results. These summaries […]

TikTok has introduced AI-enhanced ad automation tools designed to help brands streamline the creation and evaluation of ad content, including scriptwriting and more. At the TikTok World event, TikTok launched a range of new AI and automation tools for advertisers, aiming to simplify the process of creating effective ads on a large scale on the […]

TikTok is exploring the possibility of allowing hour-long video uploads, potentially opening up new opportunities for content creators, brands, and marketers. Significance of the change As a powerful discovery platform, TikTok’s new 60-minute video upload capability could transform it into a hub for long-form branded content. This eliminates the necessity of dividing videos into shorter […]

Netflix is moving forward with plans to develop its own advertising platform and is currently partnering with Google for ad sales and technology. Rapid growth in Ad-supported tier Netflix’s ad-supported subscription tier has quickly gained traction, now reaching 40 million monthly users globally, as announced at the Upfront 2024 event. Significance The ad-supported model, initially […]