TikTok has introduced AI-enhanced ad automation tools designed to help brands streamline the creation and evaluation of ad content, including scriptwriting and more. At the TikTok World event, TikTok launched a range of new AI and automation tools for advertisers, aiming to simplify the process of creating effective ads on a large scale on the […]

TikTok is exploring the possibility of allowing hour-long video uploads, potentially opening up new opportunities for content creators, brands, and marketers. Significance of the change As a powerful discovery platform, TikTok’s new 60-minute video upload capability could transform it into a hub for long-form branded content. This eliminates the necessity of dividing videos into shorter […]

Netflix is moving forward with plans to develop its own advertising platform and is currently partnering with Google for ad sales and technology. Rapid growth in Ad-supported tier Netflix’s ad-supported subscription tier has quickly gained traction, now reaching 40 million monthly users globally, as announced at the Upfront 2024 event. Significance The ad-supported model, initially […]

Snapchat reveals how “Execution, Experiments, and Evaluation” aid brands in tracking campaign effectiveness while adhering to confidentiality requirements. Why it matters? In the face of increasing data limitations, Snapchat indicates that “Execution, Experiments, and Evaluation” are key pillars marketers should orient themselves towards to adapt strategic measurements to modern conditions. How it works This framework […]

Google Shopping Ads now offer conversion annotations, allowing merchants to display a product’s popularity directly within their Google Shopping ad listings. Google is encouraging merchants to enable “conversion annotations,” which are social proof badges indicating a product’s purchase popularity when shown in Google Shopping ads. What’s new? Conversion annotations, such as “best selling” or “1K […]

A recent report from Microsoft-owned LinkedIn underscores the increasing importance of AI skills for marketers. According to the findings, possessing AI skills has become a necessity for marketers to remain competitive and progress in their careers. A new report by Microsoft and LinkedIn reveals the rapid adoption of AI tools and skills in the marketing […]

Google introduces a new tool called “Saved Comparisons” in GA4, allowing users to save customized segment filters for quick analysis. This feature enables users to save filtered user data segments and compare them side by side efficiently. According to Google, this tool aims to help users save time when comparing their desired user bases, eliminating […]

LinkedIn is expanding its advertising capabilities, allowing advertisers to promote users’ posts, including those of influential individuals, for a fee. This update, known as Thought Leader ads, will enable companies to capture the attention of users with a significant number of followers. LinkedIn, which is seeking new ways to increase revenue, aims to attract attention […]

Microsoft has announced that it’s beginning to test advertisements in the “Start” menu in Windows 11. The software maker will utilize the “Recommended” section of the Start menu, which typically displays file recommendations, to offer apps from the Microsoft Store. “This will only appear for Windows Insiders in the beta channel in the US and […]

Meta’s AI assistant, now utilizing Llama 3, integrates real-time search results from both Google and Bing. The Meta AI assistant, now powered by the upgraded Llama 3 model, will seamlessly include live search results from Google and Bing. This integration signifies a significant advancement in AI assistant capabilities and their potential influence on the search […]