While marketers have limited budgets, they still show significant interest in Super Bowl LVIII, scheduled for February 11, 2024. CBS has nearly sold all of its advertising slots for the game before the start of November, with prices ranging from $6.5 to $7 million for a 30-second ad. These prices have remained roughly the same […]

Marketers should transition to a new bidding strategy before commissions (for stays) and commissions (for conversions) are phased out. In October of this year, Google Ads will gradually stop using commission-based bidding strategies for stays and conversions for hotel advertising. Instead, the platform offers alternative bidding strategies such as target return on ad spend (tROAS) […]

This new tool from LinkedIn, called Website Actions, simplifies website activity tracking by eliminating the need to involve developers in intricate coding for tracking and attributing actions. This tool allows B2B marketers using the Insight Tag on LinkedIn to set up new conversions, create audiences for remarketing, and measure campaign impact without the necessity of […]

TikTok is currently testing the option to upload 30-minute videos for selected users in its beta version. This move could be a significant step towards providing more opportunities for brands and marketers to place ads within longer videos, known for achieving higher completion rates and audience engagement. Observations from social media consultant Matt Navarra indicate […]

In the dynamic world of digital marketing, contextual advertising has emerged as a key strategy for businesses looking to connect with their target audience in the most effective way. As a specialized form of online marketing, contextual advertising allows companies to display their ads on websites or platforms that are relevant to their products or […]

Starting from January 26, changes will take place in Google Assistant, involving removing and modifying dozens of features to improve quality and reliability. The company has also announced the layoffs of hundreds of employees who worked on Google Assistant. In the context of these changes, the question arises of whether the artificial intelligence technology represented […]

Microsoft has introduced Copilot Pro – an enhanced and faster version of Copilot. Copilot was previously known as Bing Chat. Additionally, a paid version of this service has been introduced, priced at $20 per month for users. This premium subscription for individuals offers enhanced AI capabilities and services, providing subscribers of Microsoft 365 Personal and […]

Currently, the capabilities of this new editing feature are only available on iOS devices. However, it is expected to be soon extended to devices with the Android operating system. Why is this tool valuable? Shorts are viewed by nearly 2 billion users every month, so this tool will be valuable for many marketers and brands. […]

Starting from February 6, the ability to create subaccounts and manage bids in Lodging Campaigns will be discontinued. Moving forward, marketers will exclusively handle placement decisions through Lodging Campaigns. Despite these changes, marketers will still be able to use Hotel Center for data management tasks, such as uploading and editing property feeds or verifying transaction […]

One of Google’s strategies regarding limiting third-party cookie files in the Chrome browser is the launch of a limited trial version for websites that may encounter functionality difficulties. Starting from January 4, Chrome began restricting access to third-party cookie files for only 1% of users. The company plans to gradually increase this percentage among its […]