Free tools from Geoptie for SEO professionals

Traditional SEO approaches focused solely on Google no longer provide a competitive edge. Instead, a new discipline is emerging — Generative Engine Optimization (GEO) — optimization for generative search engines like ChatGPT, Claude, Gemini, and Perplexity.

In 2025, those who adapt fastest will win. Enter Geoptie — a team with proven SEO success that has developed a suite of free GEO tools, purpose-built for the new AI-driven era of search.

What is GEO and Why Does It Matter?

Forget classic search rankings. In GEO, the main goal is to become a trusted source for AI. That means when a user asks ChatGPT or Gemini a question, your content should become the foundation of the response. This requires a new mindset, new metrics, and entirely different tools.

From SEO to GEO: A Team with Proven Results

Geoptie isn’t theory — it’s practice. Their success in SEO predates the GEO era: they built Transkriptor, a SaaS platform that became a market leader. That experience taught them which metrics actually work, which strategies deliver results, and which are just a waste of time. This knowledge is embedded into their GEO tools.

4 Free GEO Tools Worth Testing Today

Geoptie offers a toolkit of four tools that help you adapt your strategy to the new rules of the game:

• Free GEO Audit — full check-up of your content’s “health” from the AI perspective
• GEO Content Checker — content improvement for AI discovery and citation
• GEO Keyword Finder — surfacing the language and phrasing AI engines understand
• GEO Rank Tracker — monitoring how visible you are in AI responses

Free GEO Audit — Full Diagnosis of Your AI Visibility

This tool acts like a technical doctor for your website. It analyzes six critical parameters that determine how well your content performs in the generative landscape:

• Citation readiness — how easily AI can extract and credit your content
• Query alignment — how well your content matches users’ common questions
• Knowledge optimization — data structure, context, and relationships
• Content authority — trust signals that influence AI recommendation engines
• Technical optimization — page structure, schema markup, accessibility
• Competitive positioning — how you compare to key rivals in the GEO space

Why does it matter?
This tool doesn’t just offer a score — it gives actionable insights specifically tailored for AI-first search.

GEO Content Checker — Content Optimization for AI Discovery

Content is still king in the GEO era, but under new laws. This tool evaluates content across six dimensions:

• Structure — logic, headings, formatting
• Factual density — number of verifiable facts and data
• Semantic clarity — how well AI understands meaning and connections
• Answer completeness — whether the content fully answers a query
• Authority signals — sources, authorship, expertise
• Uniqueness — how your content stands out from the rest

Who is this for?
Agencies and content managers managing large volumes of text and clients.

GEO Keyword Finder — Discover How AI Thinks and Speaks

Forget classic keyword frequency. GEO Keyword Finder identifies phrases that resonate in generative answers. The tool analyzes:

• Conversational patterns — how users phrase prompts to AI
• Long-tail queries — rare but highly targeted phrases
• Semantic variations — how AI links synonyms and context
• Intent-based triggers — keywords that drive in-depth responses

What does this provide?
Content based on these phrases has a higher chance of being cited or recommended by AI, opening up new traffic sources.

GEO Rank Tracker — Track AI Visibility

Traditional rankings are yesterday’s metric. Today, it’s about how often — and where — AI “sees” you. GEO Rank Tracker monitors:

• Citations across ChatGPT, Claude, Perplexity, Gemini, Bing Chat
• Visibility by country and region
• Queries that mention your content
• GEO presence trends over time
• Competitive comparisons

Why is this important?
To understand where you’re winning, where you’re losing, and how your AI presence evolves.

Expert Insight

The rise of generative systems like ChatGPT, Gemini, and Claude is reshaping the landscape of search optimization. Where SEO once focused on ranking in Google’s SERPs, today’s priority is ensuring your content is seen and cited by AI.
That’s why Generative Engine Optimization (GEO) and platforms like Geoptie aren’t just a trend — they’re a strategic response to the shifting mechanisms of information distribution.
Brands that embrace GEO early won’t just stay competitive — they’ll unlock a new channel for reaching and influencing audiences through generative platforms.

This article available in Ukrainian.