Google Ads API v19 released with new features

On February 6, 2025, Google officially announced the update of Google Ads API to version v19. This major update introduces new features while removing outdated functionality. To access the latest capabilities, advertisers and developers must update their client libraries and code.

Key Updates in Google Ads API v19

Support for Automatically Generated Videos in Performance Max
Performance Max can now automatically generate enhanced video assets, improving campaign effectiveness without requiring advertisers to create video content themselves.

Portrait 9:16 Images in Demand Gen Ads
The Demand Gen format now supports portrait 9:16 images via DemandGenMultiAssetAdInfo.tall_portrait_marketing_images, expanding visual advertising capabilities.

DataLinkService Enhancements
New methods have been added for editing and removing previously created DataLink connections for YouTube, making integration management easier.

Support for Advance Booking Window Customization for Travel Ads
The ValueRuleItineraryAdvanceBookingWindow has been improved, allowing advertisers to target travel-related searches on the same day as departure.

Removed Features

Support for all feed-related entities, including Feed, FeedMapping, FeedService, AdGroupFeed, and feed_placeholder_view, has been removed. Google recommends using assets as an alternative for performing similar tasks.

Support for VIDEO_OUTSTREAM has been discontinued, which may affect certain video ad formats.

Restricted Updates for Selected Accounts

Some new features are available only for accounts that have been allowlisted by Google:

• Brand Guidelines Support for Performance Max
  Brand guidelines can now be enabled during campaign creation.
• New Method: CampaignService.EnablePMaxBrandGuidelines
  Allows advertisers to enable brand guidelines for existing Performance Max campaigns.
• Campaign-Level Brand Guidelines Customization
  Advertisers can now configure elements like fonts and colors through Campaign.brand_guidelines.
• Support for Business Messaging Assets
  Advertisers can now use Asset.business_message_asset for customer interaction.

Update Availability

Google has announced that updated client libraries and code samples for Google Ads API v19 will be available next week. This means developers and marketers can start preparing for the transition now.

Conclusion

The Google Ads API v19 update introduces valuable improvements that can enhance ad campaign efficiency. Features like automated video generation, portrait images for Demand Gen, and expanded DataLinkService capabilities make the API more powerful. At the same time, the removal of feed support and some video formats requires advertisers to adapt. Developers and marketers should update their client libraries in advance and review functionality changes to fully leverage the new version’s potential.

This article available in Ukrainian.