Google Ads API version 15 will be sunset on September 25

Google has announced the sunset of Google Ads API version 15 and is urging developers to upgrade to newer versions to avoid API disruptions.

Why this matters?

If you do not update the API to a newer version, requests may fail, potentially causing disruptions in your business’s advertising operations.

Key details

• Sunset date: September 25.
• After this date, all requests to API version 15 will no longer work.
• Developers are advised to upgrade to a newer version by the deadline.

How to prepare?

• Upgrade to the latest version using the provided resources.
• Review release notes to understand changes.
• Use Google Cloud Console to check which API versions your project is using.

What’s next?

Developers should prioritize the upgrade to ensure a smooth transition before the September deadline.

Our Conclusions

The sunset of Google Ads API version 15, scheduled for September 25, is a significant event for anyone using this tool to manage advertising campaigns. It is crucial to understand that timely upgrading to newer API versions is essential for maintaining system continuity and avoiding potential disruptions in advertising operations.

Upgrading to the latest version will not only preserve the functionality of existing tools but also provide access to new features and improvements. New API versions typically include security enhancements that help protect data and increase the effectiveness of advertising campaigns.

Marketers should approach the migration process strategically, planning and implementing the update while considering its potential impact on current advertising activities. It is important to utilize all available resources and support provided by Google to ensure a smooth transition.

This article available in Ukrainian.