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Google has announced that Ads Creative Studio will shut down by the end of March 2025. The company will focus on new areas of growth and strengthening partnerships with creative agencies to deliver personalized campaigns at scale.
Why does this matter?
If you use Ads Creative Studio for customizing ads on YouTube or Display, it’s time to start transitioning to third-party creative platforms or alternative tools.
Key Dates
- October 28, 2024: Creating new accounts in Ads Creative Studio will no longer be available.
- January 17, 2025: It will no longer be possible to create new projects or duplicate existing ones.
- End of March 2025: Full shutdown of the platform.
What’s Next?
Advertisers will be able to use the platform only for limited functions until its closure:
- Editing and exporting existing projects.
- Adding new assets and users.
For YouTube ad customizations, Google recommends partnering with third-party providers. For Display ads, Studio will remain available for static and dynamic ads, or advertisers can explore external creative solutions.
How to Prepare?
Marketers should start adapting their strategies now. Key steps include:
- Export all necessary materials.
- Begin exploring alternative platforms.
- Reach out to account managers for advice and support.
Tips for Choosing Alternatives
- Look for integrations: Choose tools that seamlessly integrate with YouTube and Google Ads.
- Focus on automation: Many third-party solutions offer advanced automation features to streamline work on large-scale campaigns.
- Prioritize flexibility: Select platforms that allow for quick adjustments to your strategy.
Conclusion
The closure of Ads Creative Studio will require advertisers to shift to new tools and partner solutions. Early preparation will ensure the efficiency and scalability of creative processes. Acting proactively can also be an excellent opportunity to implement new solutions that enhance the quality of advertising campaigns.
This article is available in Ukrainian.
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