Google Ads loosens personalization rules for social casino game apps

Google Ads is adjusting its advertising policies to allow personalized targeting for social casino game apps, a decision that could change the landscape for advertisers in this niche. Starting December 4, 2024, Google will exclude social casino game apps from the “Gambling” sensitive interest category, allowing them to use personalized ad targeting. The change signals … Continue reading Google Ads loosens personalization rules for social casino game apps