Google Ads Tests New Video Asset Option: The Future of Video Advertising in Google Ads

Google Ads has recently announced a new option called “Video” in the Assets section, which could be an important step toward greater integration of video into advertising campaigns in 2025. This change may significantly impact advertising strategies and shift the approach to video in search campaigns.

What’s New in Google Ads?

A new “Video” option has appeared in the Google Ads Assets section, making it easier to add videos to advertising campaigns. Previously, videos could only be added through the Shared Library, but now, there is a direct option to upload videos through the “Add Video” screen in the Assets section.

Why Is This Important for Marketers?

This change could be crucial in the context of the continued growth of video advertising on the platform. Video has long been a powerful tool for capturing attention and increasing user engagement, and now, with direct access to video assets in active campaigns, advertisers have more freedom to experiment with new ad formats.

Here are a few reasons why this option is worth noting:

• Ease of Use: Advertisers can now seamlessly add videos to their campaigns via an easy-to-use interface.
• Expanded Experimentation Opportunities: This feature enables advertisers to test various types of video content, which could lead to higher CTRs and improved campaign results.
• Opportunities for Future Campaigns: Google is expected to actively develop this feature in 2025, offering advertisers a chance to stay ahead of the curve in their strategies.

How Could This Change Advertising Strategies?

With direct access to video assets, advertisers will be able to better integrate video into their search and other campaign types. This could become a key tool for improving campaign effectiveness, especially for those struggling to engage users and increase click-through rates (CTR).

What’s Next?

Currently, this option is in the testing phase and is available only to selected users in the U.S., U.K., and Europe. However, this doesn’t mean advertisers should sit back. It’s important to keep an eye on these developments and start considering how video could influence their Google Ads strategy, especially as new tools and features are likely to be rolled out in 2025.

Conclusion

Google Ads is gearing up for significant changes, and the introduction of the new video asset option is just the first step toward integrating video across various campaign types. If you want to remain competitive in the future, it’s crucial to start adapting your strategies now and consider video as an essential element in your marketing campaigns.

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This article available in Ukrainian.