Google Demand Gen Ads Now Feature Landing Page Screenshots

Google Demand Gen Ads Now Feature Landing Page ScreenshotsNew functionality to improve engagement and enhance campaign effectiveness

On April 4, 2025, Google announced a new feature for Demand Gen campaigns that allows advertisers to automatically add screenshots of landing pages directly into their ads. This move is expected to significantly improve user engagement by providing a visual preview of the landing page before users click.

What does this offer for advertisers?

Advertisers can now add landing page screenshots to their ads via a simple option — “Show a screenshot of your landing page in your ad.” This feature has already been enabled by default for some advertisers.

Who benefits from this?

1. Companies with visually appealing websites. If your website has great design and visual elements, this will help you stand out more among competitors.
2. Advertisers looking to conduct A/B testing. Now, you can compare the effectiveness of standard formats with new visual presentations that include landing page previews.
3. Campaigns focused on video ads. Visual elements are crucial for capturing users’ attention in such formats.

Drawbacks of the new feature

The landing page screenshot becomes part of the ad creative itself, which increases the importance of the design of these pages. The visual quality of landing pages directly affects the success of the ad campaign. A well-designed, appealing page increases the likelihood of clicks, making the visual aspect even more critical for ad success.

Why is this important for SEO and advertising?

This updated feature could be a game-changer for first impressions. By showing landing page previews in ads, Google helps set a visual expectation for users, allowing them to make decisions faster. If the page looks appealing, users are more likely to click on the ad.

What do the experts say?

Thomas Eccel, head of Google Ads at JungvMattIMPACT, noted on LinkedIn: “Landing pages should always be on point when spending on Google Ads.” This feature raises the stakes for landing page design, as the look of these pages now directly affects campaign performance.

Conclusion

Currently, this feature is only available for lead generation video ads, but it could be expanded to other Google ad formats over time. This is a great opportunity for brands with strong visuals to stand out early in the customer journey, attract more qualified clicks, and reduce ad spend.

What to watch out for?

It’s important to monitor how this feature impacts conversion rates, whether users respond positively to landing page previews before clicking, and if Google expands this functionality across its broader advertising ecosystem.

This article available in Ukrainian.