
Google Launches Asset Testing in Performance Max to Evaluate Creative Effectiveness

Google Released the March 2025 Core Algorithm Update

UAMASTER – Google Premier Partner 2025
3 minutes
Google continues to expand advertisers’ opportunities by replacing Video Action Campaigns (VAC) with Demand Gen. This change unlocks new promotional possibilities, especially in video formats, and leverages artificial intelligence for better targeting.
Demand Gen (formerly Discovery Campaigns) enables advertisers to purchase Google Ads inventory across YouTube Shorts, YouTube In-Stream, YouTube In-Feed, Discovery, Gmail, and Google’s video partner sites. Its primary goal is to generate demand and increase brand awareness.
Google is actively expanding Demand Gen inventory, with Display Network ads set to be added soon.
Remarketing allows engagement with users who have already visited your site or taken specific actions. Here’s how to optimize it:
Prospecting targets potential customers who have not yet engaged with your brand, helping attract new buyers and increase demand.
By July 2025, all VAC campaigns will automatically transition to Demand Gen. Here’s how to prepare:
Unlike search or shopping campaigns, Demand Gen focuses on top-of-funnel activities, so performance evaluation should differ.
Google is investing heavily in Demand Gen and plans to:
Our team is ready to help you launch Demand Gen campaigns. We will ensure the right campaign structure, set up effective targeting, and optimize results to maximize your returns from Google Ads’ new capabilities.
Demand Gen offers new opportunities for brands and advertisers. While competition is still relatively low, now is the time to start testing these campaigns. The key is to choose the right strategy, segment your audience effectively, and consider the unique aspects of this new advertising model.
This article available in Ukrainian.
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