Google has updated the Performance Max campaign change request form

Google has updated the Performance Max request form, now offering faster implementation notifications and the ability to make multiple changes simultaneously. Google has released an updated version of the official form used by advertisers to request changes, aiming to improve the efficiency of managing Performance Max campaigns. The updated form now includes several important enhancements. Changes Faster implementation notification. The form now includes a new notification that informs advertisers that requesting changes through a standard or administrator account can speed up the implementation process. Account access verification. To better understand the user’s access rights, the form has added yes/no questions to determine whether the advertiser has administrative or standard access to the relevant account. Expanded "Type of Change" field. This allows users to select multiple options simultaneously, enabling advertisers to submit a single form for various modifications: Adding negative keywords Removing negative keywords Adding topic exclusions Adding placement exclusions Why does this matter? The updated Performance Max campaign modification request form simplifies the process of making important changes to campaigns and clarifies what is required to expedite the process. First notification. We first learned about this update from Hana Kobzová on LinkedIn. Source Our conclusions The update to the Google Performance Max campaign modification request form is a significant step forward in improving advertisers' interactions with this platform. The introduction of faster implementation notifications allows for more effective campaign management, especially in rapidly changing market conditions. The addition of account access verification and the expansion of the "Type of Change" field significantly simplifies the process of submitting change requests, which can save time and reduce the likelihood of errors when making adjustments. It is particularly noteworthy that the ability to submit multiple requests simultaneously greatly simplifies the management of complex campaigns. This update makes the interface more intuitive and accessible, which will undoubtedly positively impact the effectiveness of advertising campaigns. Overall, these changes will help improve the productivity and accuracy of advertisers' work, providing more flexible and convenient management of their Performance Max campaigns. This article available in Ukrainian.