Google Labs and DeepMind Introduce Pomelli

Google Labs, in partnership with Google DeepMind, has announced the launch of the public beta version of Pomelli, an experimental artificial intelligence solution designed to support small and medium-sized businesses in accelerating and simplifying the creation of marketing assets.

The tool is currently available in English to users in the United States, Canada, Australia, and New Zealand. Google expects that Pomelli will become a new standard for efficiently generating brand-consistent content, reducing businesses’ reliance on external vendors.

What Is Pomelli and How It Works

Pomelli analyzes a company’s website and available imagery to automatically generate a Business DNA — a unique brand profile that forms the basis of all subsequent marketing content.

The Business DNA includes:

• tone of voice and communication style
• color palette
• brand fonts
• visual identity and imagery style
• distinctive positioning and product attributes

Based on this profile, Pomelli can:

• maintain brand consistency across channels and formats
• suggest tailored campaign ideas aligned with business goals
• produce editable marketing assets for social media, websites, and ads

All components — both text and visuals — can be modified directly within the tool and then exported for use across marketing touchpoints.

Key Features of Pomelli

Value for Businesses

Pomelli can become a tool that significantly reduces operational costs for creating and adapting advertising materials. Thanks to process automation and the use of artificial intelligence, the platform accelerates campaign go-to-market and provides faster response to changes in the market situation.

The solution is expected to bring the following benefits to companies:

• Increasing content quality – the tool ensures automatic compliance with the brand’s visual and communication standards, minimizing creative discrepancies between channels.
• Reducing the human factor – the need for manual production and editing of advertising assets is reduced, which reduces the risk of errors and dependence on external performers.
• Increasing the effectiveness of business communications – content created on the basis of “Business DNA” better meets the expectations of the target audience, improves brand recognition and contributes to higher conversion.
• Budget optimization – companies can focus financial and human resources on strategic tasks, rather than on routine creative production.
• Enhancing competitiveness in the digital environment – speed and consistency of communications allow small companies to compete more effectively with larger market players.

Thus, Pomelli can play a key role in transforming the marketing processes of the SMB segment, supporting their sustainable development and growth of their digital presence.

Looking Ahead

Pomelli is currently positioned as a Google Labs experiment. Google emphasizes the importance of user feedback during the public testing phase to refine and expand the feature set.

Future development may include:

• broader content format support
• new marketing system integrations
• rollout across additional languages and regions

Google notes that this is only the beginning of the product’s evolution, yet the business value is already evident.

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