Google has released its latest broad algorithm update for November 2024, which impacts global search rankings. This update continues the ongoing improvement of Google’s search systems, with the goal of enhancing the quality of search results.
What are major algorithm updates?
The major updates Google rolls out several times a year are aimed at improving the evaluation and ranking of content. Unlike targeted updates, which focus on specific aspects of search, major updates affect search results globally — across all regions and languages.
On X, Google states:
“Today we released the November 2024 core update. We’ll add it to our ranking release history page in the near future and update when the rollout is complete.”
Today we released the November 2024 core update. We'll add it to our ranking release history page in the near future and update when the rollout is complete. For more on core updates: https://t.co/43pVoYH8k7
According to Google, most websites will not notice significant changes after a major update. However, some sites may experience substantial changes in their positions in search results and traffic.
If you notice changes in your site’s rankings, Google recommends:
Wait for the update to complete: It’s important to wait until the update is fully rolled out before analyzing changes.
Compare traffic data: Use Google Search Console to compare traffic data before and after the update.
Pay attention to pages that dropped in rankings: It’s particularly important to track pages that have dropped by 20+ positions.
Evaluate content quality: Use Google’s internal guidelines for self-assessment of content.
Focus on sustainable improvements, not quick fixes.
Recovery and response
For websites affected by the update, Google notes that recovery may take several months, as its systems learn and confirm improvements.
However, specific changes do not guarantee a return to previous positions. Search results are dynamic and continuously change based on both user expectations and the evolving content on the internet.
To track the deployment status, you can check the Google Search status panel. Typically, the rollout of an update takes about two weeks, after which Google announces the process is complete.
What to expect in the future?
This is the last confirmed major algorithm update from Google in 2024, following several changes throughout the year. Therefore, it’s essential to monitor changes in search results and adapt SEO strategies according to new requirements.
As this update continues to impact search systems, websites should consistently improve their content and apply strategies that ensure long-term success, rather than focusing solely on quick results.
Expert Conclusions
Google algorithm updates are always a crucial factor that can affect website rankings in search engines. Specifically, the November 2024 update highlights the importance of content quality and technical optimization in maintaining strong results. Search engines are constantly evolving, and this update once again proves that success in SEO depends on adapting to changes, regularly updating content, and carefully attending to the technical aspects of a site.
One of the main factors Google considers in ranking is content quality. Websites that provide valuable, relevant, and informative information to users are much more likely to maintain or improve their positions in search results. Therefore, to maintain high results, it is important not only to update content but also to ensure it aligns with Google’s current requirements.
Additionally, technical SEO is a crucial aspect. As experience shows, algorithm updates may reveal technical shortcomings on a site that affect its ranking. Regularly checking page load speeds, mobile adaptation, and fixing potential errors helps ensure the stability of a site’s rankings after updates.
It’s also important to remember that when significant changes in rankings occur, one should not rush to conclusions. It’s essential to wait for the full rollout of the update, analyze traffic and position changes using Google Search Console, and only then decide on further actions. Evaluating the content, especially of pages that have experienced significant position changes, will help understand which aspects need improvement to meet the new search engine requirements.
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