Google Ukraine has released the ranking of the most popular search queries among Ukrainian users in 2025.

The annual summary is traditionally based on an analysis of search activity, highlighting the key topics and events that captured public attention throughout the year. Below are some of the most significant queries that dominated search trends.

Top Searches of 2025

The most popular query of the year remained “power outage schedule,” which has already become a familiar part of daily life for Ukrainians. In second place was the TV project “The Bachelor 2025,” followed by the long-awaited series “Squid Game 2.” These shows played a major role in shaping entertainment choices in 2025. Other trending searches included “Labubu,” “Usyk Dubois,” “Eurovision 2025,” and “NABU.”

Popular Personalities of 2025

The most searched person of the year was Ukrainian boxer Oleksandr Usyk. His sports achievements consistently sparked interest among users.
Second place went to Taras Tsymbalyuk, actor and new participant in The Bachelor. Other widely searched figures included Ukraine’s Prime Minister Yuliia Svyrydenko and U.S. First Lady Melania Trump.

Losses and Remembrance

Among the most searched losses of the year were blogger Anna Zhuk, politician Andriy Parubiy, actor Roman Popov, and rock musician Ozzy Osbourne. These individuals left a notable mark on public life, and news of their passing resonated deeply with Ukrainians.

Cinema and TV: What Ukrainians Watched

The science-fiction action film “The Ravine” topped the list of most searched movies.
Second and third places went to the gothic horror film “Nosferatu” and the drama “Good Bad Girl.”
Also making the top list were the Minecraft movie, the Oscar-winning film Anora, and a new version of the Dracula story. These titles shaped the cultural landscape of 2025 and highlighted the diversity of genres popular among viewers.

As for TV series, “Squid Game” Season 2 was the undisputed leader. Other popular titles included new seasons of Wednesday, Gangsterland, Ukrainian productions Reverse Direction and Love and Flame, as well as the Turkish series Distant City and the Spanish series Billionaires’ Bunker. All of these shows played a key role in the Ukrainian media space.

Shopping Trends

The most searched product in Ukraine was the toy Labubu.
Ukrainians also frequently looked up pickups for the Armed Forces, women’s military uniforms, and EcoFlow power stations. These queries reflect current societal needs and emphasize the importance of military and technical support across the country.

What Ukrainians Wanted to Understand

Searches related to definitions and explanations were dominated by queries such as “white ticket,” “NABU,” “mobilization order,” and “lifetime maintenance contract.” Legal and social topics remained at the center of public interest throughout the year.

Growing Interest in Specific Topics

Google’s 2025 search rankings reveal strong interest across a wide variety of cultural and societal themes. Among the dominant topics were:

Most Popular Searches:
Power outage schedule, The Bachelor 2025, Squid Game 2, Labubu, Usyk Dubois, Wednesday Season 2.

People with the fastest-growing interest:
Oleksandr Usyk, Taras Tsymbalyuk, Yuliia Svyrydenko, Timur Mindich, Max Korzh, Melania Trump.

Losses:
Anna Zhuk, Andriy Parubiy, Roman Popov, Ozzy Osbourne.

Shopping:
Labubu, pickup for the Armed Forces, iPhone 17, women’s military uniform, EcoFlow.

Search Trends of 2025

This ranking reveals what Ukrainians cared about in cinema, TV, politics, and purchasing behavior. It serves as a valuable indicator for marketers and researchers, offering insights into societal trends and emerging interests shaping public discourse.

Full Summary List

Most popular searches of the year:

1. Power outage schedule
2. The Bachelor 2025
3. Squid Game 2
4. Labubu
5. Usyk Dubois
6. Wednesday Season 2
7. The Ravine
8. Gangsterland
9. Eurovision 2025
10. NABU

People with the fastest-growing interest:

1. Oleksandr Usyk
2. Taras Tsymbalyuk
3. Yuliia Svyrydenko
4. Timur Mindich
5. Max Korzh
6. Melania Trump
7. Lesia Nikitiuk
8. Kostiantyn Temliak
9. Hennadii Trukhanov
10. Joseph Parker

Those who passed away:

1. Anna Zhuk
2. Andriy Parubiy
3. Roman Popov
4. Ozzy Osbourne
5. Maksym Nelipa
6. Yevheniya Dobrovolska
7. Tigran Keosayan
8. Charlie Kirk
9. Yurii Nikolayev
10. Hulk Hogan

“What is…?” queries:

1. White ticket
2. NABU
3. Mobilization order
4. Lifetime maintenance contract
5. TRO
6. Leave at the expense of service
7. Military oath
8. Social support for veterans
9. Military registration
10. Customs clearance for the Armed Forces

Shopping:

1. Labubu
2. Pickup for the Armed Forces
3. iPhone 17
4. Women’s military uniform
5. Beautiful vyshyvanka
6. EcoFlow
7. Drohobych salt
8. Military bonds
9. Bank currency
10. Generator

Movies:

1. The Ravine
2. Nosferatu
3. Good Bad Girl
4. Minecraft
5. Anora
6. Dracula 2025
7. Our Fault
8. Mickey 17
9. Lilo & Stitch
10. 28 Years Later

Series of the year:

1. Squid Game 2
2. Wednesday Season 2
3. Gangsterland
4. Reverse Direction
5. House for Happiness Season 6
6. Ginny & Georgia
7. Day of the Jackal
8. Distant City
9. Love and Flame
10. Billionaires’ Bunker

Read this article in Ukrainian.