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As the 2024 holiday shopping season approaches with a shorter timeframe between Black Friday and Christmas, Google has announced a suite of AI-powered features designed to assist retailers in navigating the compressed shopping period.
At its annual Think Retail event, Google introduced several updates to its Merchant Center and Google Ads platforms, aimed at enhancing efficiency and decision-making for businesses. Key new features include:
Jeff Harrell, Senior Director of Merchant Shopping at Google, emphasized that these tools are intended to help retailers “stay agile and turn data into decisions quickly” during the shortened season.
The 2024 holiday season will be notably shorter, with only 26 days between Black Friday and Christmas compared to 32 days in 2023. This compressed timeline is expected to drive earlier and more intense promotional activities from retailers. Google’s updates are designed to assist businesses in adapting to these rapid changes in consumer behavior and enhance their sales strategies during this critical period.
For retailers and advertisers:
For consumers:
As competition in e-commerce intensifies with rivals like Amazon and social media platforms, Google’s new AI features aim to reinforce its position as a key player in online shopping. The effectiveness of these tools in driving revenue during a shortened shopping season will be closely watched.
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