How Google’s AI Assistant will change search and what marketers can do about it

Google is taking SEO to the next level by testing a virtual sales assistant feature directly in search results. This innovation, called Google Sales Assistant, has the potential to radically change the way users search and interact with brands, while also creating new challenges for marketers. Let’s explore how this technology works, its impact on … Continue reading How Google’s AI Assistant will change search and what marketers can do about it