
DeepSeek: A New AI Chatbot That Is Taking the World by Storm

Google update for Merchant: new pricing options and priceType clarification

7 Best AI Image Generation Tools
3 minutes
Expand your audience and reach new potential customers who resemble your existing ones by leveraging Lookalike segments in Demand Gen campaigns in Google Ads.
Lookalike segments are an audience targeting tool in Google Ads that helps you reach new users similar to your current customers. Google analyzes your seed list (e.g., a list of past purchasers) and identifies common characteristics among those users. A new audience segment is then created, consisting of people with similar traits, even if they haven’t interacted with your business before.
If you’re an experienced Google Ads user, you might remember Similar segments. However, Lookalike segments have more in common with Lookalike audiences in Meta Ads than with the old Similar segments in Google Ads. Here are the key differences:
Lookalike segments are an excellent way to expand your reach and find high-potential new customers. However, they’re not the only method for achieving this. Optimized targeting is another tool worth testing, as it finds users similar to your converters rather than those in a seed list. The best approach is to test different options to discover what works best for your business.
Ready to maximize the potential of your advertising campaigns? Let our team of experts at UAMASTER handle your Google Ads strategy. With years of experience, we can help you achieve exceptional results and grow your business. Contact us today to get started!
This article available in Ukrainian.
Say hello to us!
A leading global agency in Clutch's top-15, we've been mastering the digital space since 2004. With 9000+ projects delivered in 65 countries, our expertise is unparalleled.
Let's conquer challenges together!
performance_marketing_engineers/
performance_marketing_engineers/
performance_marketing_engineers/
performance_marketing_engineers/
performance_marketing_engineers/
performance_marketing_engineers/
performance_marketing_engineers/
performance_marketing_engineers/