LinkedIn Integrates Adobe Express for B2B Video Advertising

LinkedIn has announced integration with Adobe Express—a popular tool for creating graphic and video content without the need for complex software or design skills. This update could significantly transform approaches to B2B video marketing, as video increasingly plays a key role in capturing and holding audience attention.

Why It Matters

Video is no longer just a trendy format—it has become a strategically important tool in digital marketing. LinkedIn statistics show video views on the platform have increased by 36% over the past year. Moreover, videos are 20 times more likely to be shared than other types of content.

These numbers aren’t just eye-catching—they translate into greater brand awareness, increased trust, and most importantly, improved lead conversion. In B2B, where decisions are often based on trust, expertise, and a clear understanding of a product’s value, this is especially crucial.

However, many small and medium-sized businesses (SMBs) still struggle to tap into the potential of video due to limited resources—both financial and personnel. This is why a simple, accessible, and integrated tool is so significant.

What This Integration Delivers

Quick Creation of High-Quality Video Content

The integration enables marketers to use templates specifically optimized for LinkedIn advertising. These may include:

• Product or service presentations
• Short clips featuring expert advice or thought leadership
• Branded stories that create an emotional connection with the audience

All of this is achieved through an easy drag-and-drop interface supported by AI features—such as automated editing, auto-design, and the addition of music or text. Marketers no longer need to be designers or video editors.

Seamless Integration into Ad Campaigns

Once content is created in Adobe Express, marketers can export videos or images directly to LinkedIn Campaign Manager—no extra steps, reformatting, or re-uploads. This results in:

• Less routine work
• Faster campaign launches
• Reduced risk of errors

More Effective Promotion

The speed of creation and publication allows campaigns to launch at the most opportune moment—such as in response to a trend, industry news, or live event. This is particularly valuable in B2B, where context and timing are often critical in communicating with the audience.

How It Works

1. Create a video in Adobe Express using LinkedIn-optimized B2B templates.
2. Select the LinkedIn ad account within Adobe Express.
3. Export the creative directly to Campaign Manager, ready for launch.

Why Adobe Express?

Adobe Express is more than just a visual editor. It offers:

• Adobe Firefly AI tools for image and video editing (e.g., background removal, cover generation)
• Integration with Creative Cloud, allowing use of brand kits and templates from other Adobe apps
• Access to Adobe Stock, enabling high-quality visuals and music without additional production costs
• Brand consistency templates, ensuring each campaign aligns with your corporate identity

Conclusion

This integration is a powerful tool for B2B marketers who want to create high-quality video content quickly, easily, and without relying on external agencies. It opens doors for budget-conscious teams to achieve professional-level communication with clients on a platform that is already central to B2B engagement worldwide.

As content becomes more personalized and adaptive, such tools will no longer be a luxury but a necessity. LinkedIn + Adobe Express is undoubtedly one major step in that direction.

This article available in Ukrainian.