LinkedIn Launches Auto-Targeting and AI-Powered Ad Creation

Business marketers are looking for simple solutions to launch advertising on LinkedIn that deliver better results with less effort. To meet this need, LinkedIn has introduced new tools that help maximize ad budgets through simplified campaign setup, faster creative production, and ongoing optimization without the need for large teams.
The main goal of these new features is to help businesses reach the right audience, create high-quality ads, and continuously optimize campaigns to achieve long-term marketing ROI.

Faster Start with Auto-Targeting

The Auto-Targeting feature allows companies to quickly build high-quality audiences by providing LinkedIn with key signals—such as URLs, conversion lists, target industries, or professional functions.
LinkedIn uses its proprietary professional signals to optimize audience targeting, saving time and boosting engagement and conversion rates.
This feature is available in Classic campaigns through Campaign Manager.

Read more about which is the better choice for your business: LinkedIn Ads or Google Ads.

More Creatives with Draft with AI

One of the biggest challenges for businesses is producing enough high-quality creatives. Draft with AI helps solve this problem by generating ad headlines, intro text, and even image suggestions.
It leverages existing media, Shutterstock visuals, and LinkedIn’s generative capabilities.

This tool enables marketers to quickly create multiple ads at once, which:

• increases ad volume by an average of 2.5x,
• boosts CTR (click-through rate) by up to 20% when a campaign includes five or more ad variations.

Frictionless Visuals with Canva and Adobe Express Integration

LinkedIn has integrated Canva and Adobe Express to provide optimized ad templates for formats such as:

• images,
• videos,
• carousels.

This allows users to easily design, export, and launch high-quality, brand-safe ads—even without professional design skills.
The integrations remove creative barriers and accelerate campaign readiness.

Smarter Optimization with Enhanced Recommendations

The LinkedIn Recommendations feature provides data-driven suggestions to improve ad performance and ROI.

Key capabilities include:

• running A/B tests of suggested changes on small test groups,
• applying proven changes across the entire campaign with one click,
• monitoring the Recommendations tab after launch to maintain peak campaign performance.

Business Campaign Launch in 1 Hour

LinkedIn offers a step-by-step workflow that allows businesses to launch and optimize an ad campaign in under an hour.

• 10 minutes: Define business objectives and select campaign goals.
• 10 minutes: Set up Auto-Targeting with URLs and exclusions.
• 20 minutes: Create 3–5 ad variations using Draft with AI and visuals from Canva or Adobe Express.
• 5 minutes: Launch the campaign with clear KPIs and budget.
• 10 minutes (post-launch): Review LinkedIn Recommendations, run an A/B test, and apply successful optimizations.

Read about LinkedIn’s integration with Adobe Express for creating B2B video ads.

Defining Success

Campaign success comes from leveraging new targeting, creative, and optimization tools to reach the right audience with strong visuals and continuously improve results.

Key benchmarks include:

• creating multiple ad variations for effective testing,
• setting early KPIs such as CTR, CPC, or CPL,
• regularly monitoring the impact of recommendations and A/B tests.

This approach helps businesses not only improve campaign effectiveness but also achieve sustainable growth and high ROI.

Our agency can fully set up LinkedIn advertising to align with your business goals and effectively engage your target audience.

This article available in Ukrainian.