Meta announces the launch of new generative video tools for advertisers

Meta has announced the launch of new generative video tools for advertisers on Facebook and Instagram. These tools, introduced in Advantage+ creative, will become available to a wider range of marketers early next year.

In May, Meta unveiled its first generative tools that allow advertisers to resize images, change backgrounds, and repurpose existing images to create multiple versions of ads. Since then, brands have actively been using these capabilities to build their ad campaigns within Meta Ads Manager. Additionally, AI-powered analytics and optimization tools are available in Advantage+ campaigns to enhance performance and efficiency.

Video expansion

One of the key new tools allows advertisers to create more engaging video content for Instagram and Facebook users. The tool generates new pixels in each frame, enabling videos to be resized and made more native for viewing on these platforms. This feature builds upon a similar tool for images, which has gained popularity among advertisers.

Image animation

This feature allows advertisers to add movement to static images in Instagram Reels, turning them into video content. Thanks to this, advertisers no longer need to upload original video files—videos are generated automatically using generative AI.

Brand voice and tone

Meta is also working on tools to improve brand voice and tone in AI-generated creative, based on feedback from advertisers and agencies. One of the new solutions is the ability to create text creative using voice prompts. In addition, advertisers can upload their brand logo to help AI better understand the brand’s visual identity.

Closer collaboration with content creators

Meta has also introduced a new tool that integrates creator content into ad campaigns. Advertisers can now include creator content in collection ads on Reels and other platforms. These ads will display both the advertiser’s and the creator’s handles, managed through Advantage+ Catalog.

Meta has also created a new “Partnership Ads Hub,” where advertisers can manage creator campaigns, set up partnership ads, and organize other content on a single page.

Why is this important?

Meta and its advertisers note that static images perform well in sales stages and are easier to scale using existing generative AI tools. However, video content is more effective at telling brand stories at the top of the funnel.

The new generative video tools allow advertisers to engage in video ads more effectively with minimal additional resources. The Video Expansion tool, in particular, ensures that brand videos appear native, professional, and visually appealing on Meta platforms.

Expert conclusions

Meta continues to expand opportunities for advertisers by offering new generative AI tools for creating video content that easily integrates into Facebook and Instagram. The use of Video Expansion and image animation opens new avenues for improving audience engagement and increasing ad campaign effectiveness.

These innovative technologies help optimize video production costs and adapt ad materials to different stages of the sales funnel. Meta provides advertisers with powerful tools to strengthen their online presence and build strong brands by integrating creator content.

How can we help?

Our experts have deep experience working with Meta’s tools, including Advantage+ and new generative video capabilities. We can help you set up an effective ad campaign that meets the needs of your business, using cutting-edge AI technologies to maximize results.

Contact us today, and we’ll help boost the performance of your ads on Meta platforms!

This article available in Ukrainian.