Meta Expands Its Capabilities: Launch of Meta AI in Europe and Facebook Ads Ratings

Meta continues to enhance user experience by introducing new tools designed to transform interaction with its platforms. Two important updates have been announced: the launch of Meta AI in Europe and a new ratings and reviews feature in Facebook Ads. Let’s explore in detail how these innovations may impact marketing and advertising.

Meta AI: A Smart Chat Assistant for Facebook, Instagram, WhatsApp, and Messenger

Meta AI is now available in 41 European countries and 21 overseas territories. This marks the company’s largest global expansion in the field of artificial intelligence. The chat assistant operates in six European languages and is designed to improve social interactions for over 700 million users.

After some delays due to regulatory requirements, Meta AI has been integrated free of charge into popular applications: Facebook, Instagram, WhatsApp, and Messenger. It can be accessed by tapping on a blue icon, and in group chats, users can call on the assistant by using the command “@MetaAI”. This tool will help with planning, information search, and enhancing engagement with content.

In addition, Meta AI will contribute to a more personalized user experience by helping to discover relevant posts, videos, and recommendations. In the future, the company plans to expand the AI’s capabilities by adding more personalized features and memory functions.

How Will Meta AI Change User Interaction?

1. Smarter Communication: Users will be able to receive quick answers to their questions, simplifying interactions with the platforms.
2. Increased Efficiency in Group Chats: Meta AI will assist in organizing meetings, generating ideas, and fostering engaging discussions.
3. Personalized Recommendations: The artificial intelligence will adapt content based on individual user interests.

Thanks to these changes, Meta’s social platforms can become even more useful not only for everyday users but also for businesses looking for new ways to engage with their audiences.

Ratings and Reviews in Facebook Ads: A New Level of Trust

Meta has introduced a ratings and reviews feature in Facebook Ads, adding a layer of social proof and increasing buyer confidence. Now, users who complete a purchase after interacting with an ad can rate their experience and leave a review. These ratings are aggregated at the Facebook Page level rather than for individual products or campaigns.

Key Benefits of the New Tool:

• Enhanced Trust in Advertising: Potential buyers are more likely to trust advertisements when they see feedback from other users.
• Optimization of Ad Campaigns: Businesses can analyze reviews to improve service quality.
• Reputation Management: Companies gain the ability to manage reviews and respond to complaints effectively.

Managing Ratings and Reviews in Meta Business Suite

Entrepreneurs can view, respond to, and manage reviews in the “Ratings and Reviews” section within Meta Business Suite. For added flexibility, there is an option to enable the “Show only 4+ star ratings” setting or even disable the display of ratings in ads entirely.

How to Manage Ratings:

1. Log into Meta Business Suite.
2. Navigate to the “All Tools” section.
3. Open “Ratings and Reviews” under the “Management” section.
4. Analyze reviews, respond to customers, and report any fraudulent ratings if necessary.

What Does This Mean for Marketers?

These updates highlight an important trend in digital marketing:

1. Interactivity and AI Assistants: Chatbots like Meta AI are transforming how platforms are used. Businesses should explore AI opportunities to enhance customer service and personalize content.
2. Social Proof in Advertising: The ratings and reviews feature can boost the effectiveness of ad campaigns, as consumers are more likely to trust the opinions of other users.
3. Reputation Management: Brands now have a new tool to monitor reviews and respond promptly to feedback.

Conclusion

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This article available in Ukrainian.