Meta expands Reels Ads integration in marketing API

Meta has launched new Reels ad integration capabilities through its Marketing API, enabling developers to programmatically create and manage Reels advertising campaigns on Facebook and Instagram.

Key Integration Features

Developers can now leverage advanced tools to manage Reels ad campaigns, including:

• Campaign creation tools
• Ad optimization controls
• Placement management options
• Budget allocation tools
• Targeting capabilities

Technical Requirements

To implement campaigns via the API, the following are required:

• A verified Meta Business app
• An active ad account
• An access token with specific permissions:
• ads_management – to manage ad campaigns
• ads_read – to access ad data
• read_insights – to view analytics

Platform Performance Data

Meta’s engagement data highlights the advantages of using Reels ads:

• 3.24 billion daily active users
• 50% of Instagram time spent on Reels
• 3.5 billion Reels shared daily
• 61% of users show brand consideration after viewing Reels ads

Creative Guidelines

The API supports best practices for Reels content, ensuring optimal ad presentation:

• Vertical video format (9:16)
• Audio integration support
• Safe zones for essential information
• Placement customization options

Why This Matters for Marketers

With expanded Reels ad integration through the API, advertisers and developers gain new tools to reach Meta’s massive user base and tap into high engagement rates on Facebook and Instagram. By supporting vertical video, audio integration, and placement customization, marketers can create more effective, adaptive content that resonates with audiences.

These new capabilities in Meta’s Marketing API will empower businesses to enhance their advertising reach, delivering more personalized and impactful experiences to users through the popular Reels format.

Expert Insights

The integration of Reels ads within the Meta Marketing API offers advertisers enhanced targeting, budget control, and placement management, increasing campaign profitability. The multichannel approach across Facebook and Instagram allows for a wider reach, while adhering to Reels standards—such as vertical video and audio support—boosts the visual appeal of ads.

Analytics tools provide essential performance insights for timely strategy adjustments, while the high trust users place in Reels ads opens opportunities to build audience loyalty and strengthen emotional connections with brands.

The growing popularity of Reels enables businesses to attract new users and solidify their competitive standing, making this update a valuable asset for strategic brand growth.

Our team of professionals is ready to handle all aspects of setting up advertising campaigns in Meta. We’ll ensure the creation, optimization, and management of your Reels campaigns on Facebook and Instagram, guaranteeing maximum efficiency and audience reach. Order your Meta ads setup today.

This article available in Ukrainian.