Microsoft Ads introduces Performance Max update with LinkedIn integration

Microsoft Ads introduces Performance Max update with LinkedIn integration

1 minute

Table of contents

Microsoft Ads is preparing a major update for Performance Max, introducing four key innovations. These changes will significantly expand advertisers’ capabilities in targeting, measurement, and campaign optimization. Particularly noteworthy is the integration with LinkedIn, providing access to professional data from the social network.

New Performance Max Features

  1. Integration with LinkedIn
    Advertisers in six key countries — the U.S., Canada, the U.K., Australia, France, and Germany — will gain access to LinkedIn’s professional data. This includes signals about companies, industries, and user job functions. This will make targeting much more precise, which is especially important for the B2B segment.
  2. Detailed Analytics
    The updated reporting system will allow advertisers to analyze campaign performance by audience segments and track the performance of individual assets. This provides deeper insights and enables quick campaign adjustments.
  3. Smart Conversion Tracking
    New conversion value rules allow advertisers to adjust values in real-time based on factors such as user location or device type. This makes automated bidding more accurate and flexible.
  4. Focus on New Customers
    A new feature allows campaigns to focus on attracting new customers. Advertisers can either increase bids for new users or concentrate exclusively on their acquisition.

Why This Matters

The proposed Performance Max updates give advertisers much greater control over automated campaigns. Additionally, access to LinkedIn’s professional data is a unique advantage for Microsoft Ads compared to competitors. For B2B advertisers, this creates new opportunities for precise targeting and more effective audience engagement.

What’s Next

The features are currently in the pilot testing phase. Microsoft is actively gathering advertiser feedback to refine these tools before their full launch.

Conclusion

Microsoft is making an important move toward creating a more advanced alternative to competitive automated advertising platforms. The integration with LinkedIn and new analytics tools make Performance Max a promising choice for advertisers looking to maximize their campaign effectiveness.

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