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Microsoft has announced major enhancements to its advertising platform, including new Copilot features, expanded video ad options, and simplified shopping campaign setup. These updates are aimed at improving efficiency and personalization for advertisers.
Copilot Enhancements:
Video Ad Updates:
Shopping Campaigns:
With Microsoft’s new tools, advertisers gain more control and personalization options. Insights from Copilot and enhanced video ad targeting capabilities help streamline workflows, improving audience reach and return on investment.
The ability to import campaigns from Google Ads makes Microsoft Advertising a more integrated and appealing option for advertisers operating across multiple platforms. This feature allows for efficient campaign management without duplicating efforts.
These updates underscore Microsoft’s commitment to making its advertising platform more user-friendly and AI-driven, keeping pace with evolving market needs. Enhanced video ad options and simplified shopping campaign management give advertisers greater control and flexibility within Microsoft’s ecosystem.
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