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On February 9, 2026, OpenAI announced the launch of its first test of ads inside ChatGPT, marking the company’s first move toward monetizing its popular conversational AI platform. This new feature allows OpenAI to experiment with displaying sponsored messages directly within the chatbot interface, offering brands a new way to engage with users.
How ads work in ChatGPT
During the test, ads will appear in a clearly labeled section beneath the chat interface, ensuring a clear distinction between ChatGPT’s responses and sponsored content. The ads will not interfere with the AI’s answers and will not appear inside the chats themselves.
Ads will only be shown to users on the free tier and the lower-cost Go subscription. OpenAI emphasizes that the ads will be tailored to the user’s interests but that advertisers will not have access to private conversations or be able to influence ChatGPT’s responses.
How ads are selected
During the test, ads will be chosen based on conversation topics, past chats, and previous ad interactions. For example, a user researching recipes may see ads for meal kits or grocery delivery. If multiple advertisers are eligible, OpenAI will display the most relevant option first.
User control over ads
Users will have granular control over their ad experience. They can dismiss ads, view and delete ad history and interest data, and toggle personalization on or off. Turning off personalization limits the ads to the current chat only.
Free-tier users can also opt out of ads by receiving fewer daily messages or upgrade to a paid plan to avoid seeing ads altogether.
Why this matters
The launch of ads inside ChatGPT represents a significant step for OpenAI in monetizing its popular product. Since ChatGPT is one of the largest conversational AI platforms in the world, even a limited ad rollout could significantly change how conversational AI is monetized and how brands engage with users.
How this will change marketing
The introduction of ads in ChatGPT opens new opportunities for brands in digital marketing. Specifically, it allows:
- Interest-Based Targeting: Ads are chosen based on conversation topics, enabling more precise audience targeting.
- Interactive Experiences: Ads within the chat interface offer a more engaging and personalized experience for users.
- Adaptation to New Formats: Just like other platforms, ads in chat can be tailored to the format that best suits the user, creating new opportunities for brands and advertisers.
Conclusion
OpenAI has begun testing ads inside ChatGPT, which is an important step in monetizing conversational AI. This innovation could become a key part of marketing strategies for brands looking to reach users through contextual and personalized ads. Advertisers will be able to optimize their campaigns using data gathered from user interactions, providing a new level of advertising experience in the world of conversational AI.
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