Snapchat continues to innovate in the digital marketing landscape, testing two new advertising placements that aim to boost brand visibility and customer engagement. On October 8th, Snap announced the introduction of Sponsored Snaps and Promoted Places, both currently in a testing phase with select brands. These new formats offer exciting opportunities for marketers to engage … Continue reading Snapchat Expands Its Ad Ecosystem with Two New Placements: Sponsored Snaps and Promoted Places