Snapchat reveals how “Execution, Experiments, and Evaluation” aid brands in tracking campaign effectiveness while adhering to confidentiality requirements. Why it matters? In the face of increasing data limitations, Snapchat indicates that “Execution, Experiments, and Evaluation” are key pillars marketers should orient themselves towards to adapt strategic measurements to modern conditions. How it works This framework … Continue reading Snapchat unveils three “Es” for enhancing marketing measurements