The Google TV network is now available to advertisers via Google Ads

Advertisers can now take advantage of the new Google TV network through Google Ads and Google Display & Video 360 for U.S. campaigns. Google is expanding its connected TV advertising capabilities by launching the Google TV network, which reaches over 20 million monthly active Google TV and Android TV OS devices.

Why It Matters

Viewing content on connected TVs continues to grow, with more than 150 million people watching YouTube on their TVs each month. The new Google TV network allows advertisers to reach this growing audience through targeted, in-stream video ads.

The Google TV network offers a rapidly growing connected TV audience for advertisers thanks to Google’s advanced ad tech, premium inventory, and integrated YouTube buys. Establishing an early presence helps advertisers future-proof their TV strategy.

Details

The Google TV network provides ad inventory across more than 125 free channels built into Google TV, including live sports, shows, and movies. It offers non-skippable ad formats and 6-second bumper ads, with new formats coming soon.

60% of U.S. households now watch free, ad-supported streaming channels, spending over 75 minutes per day on Google TV’s free channels. The inventory is available for purchase through Google Ads and Display & Video 360, alongside YouTube reservations.

Between the Lines

This move allows Google to monetize its growing Google TV presence across devices from brands like Sony, TCL, Hisense, and its own Chromecast.

The Big Picture

Connected TV ad spending continues to rise as viewers shift from traditional TV to streaming. Google aims to provide a one-stop shop for advertisers to reach audiences across its YouTube and TV screen inventory.