TikTok advertising in Ukraine

TikTok is no longer just a platform for entertainment and dance videos. Today, it’s one of the most effective tools for capturing audience attention — including for Ukrainian brands. With the launch of its paid promotion feature, TikTok is transforming: competition between brands is no longer limited to organic content, and new advertising opportunities create more room for growth.

New realities for brands

Previously, TikTok in Ukraine was seen mainly as a platform for organic content. Brands with strong content strategies could achieve impressive results without investing in ads. But now — much like Instagram a few years ago — the algorithms are reducing the reach of organic videos, especially for business accounts. Videos appear less frequently in the “For You” feed, have shorter lifespans, and get fewer views unless they follow trends or are supported by advertising.

What does this mean for your business?

• Getting 10K+ views without ads is becoming increasingly difficult
• Organic follower growth is slowing down
• Videos need at least minimal advertising support to perform well

How to adapt?

TikTok is evolving rapidly, and businesses must adjust quickly to keep up. One of the most effective tools currently offered by the platform is Spark Ads — an ad format that lets you promote already published organic videos without creating separate commercial content.

This approach has several benefits. First, the ad looks completely natural in a user’s feed — it doesn’t have the typical signs of promotional content, which increases trust and boosts engagement.

Second, all interactions with the promoted video — likes, comments, views — remain on your account, not on a separate ad post. This means your ad directly contributes to growing your profile, increasing follower count, and enhancing your brand’s reputation.

Spark Ads is also perfect for content testing. If a particular video performs well organically, you can boost it with ads to increase reach and solidify results. With relatively small budgets, you can achieve significant impact — especially in promoting products, services, or your brand as a whole.

In today’s landscape, TikTok is more than just an entertainment platform — it’s a powerful business growth tool, and Spark Ads is one of its key features.

What else you can do:

• Post content consistently
• Use “hooks” in the first 3 seconds of your videos
• Test ads with small budgets ($10–15 per post)
• Analyze performance and adjust creatives accordingly

Even with a $2 budget, it’s possible to get solid results: 1.5K views, 9 new followers, and over 30 likes.

Important: If you’re running ads from an iPhone, keep in mind Apple’s 30% commission.

Main TikTok ad formats

In-Feed Ads
Up to 60-second videos that appear in the “For You” feed. Great for promoting websites, driving sales, generating leads, or boosting brand awareness.

Spark Ads
Promotes existing organic videos. Looks native and keeps all engagement within your account. Ideal for brands with ready content, creators, or influencers.

TopView
A video that appears as soon as the app opens — impossible to miss. Perfect for large campaigns, product launches, or major events.

Why TikTok is more than just a trend

Today, TikTok ads can be launched directly through Ads Manager. The interface can be a bit tricky, so many businesses turn to agencies or specialists. But in the end, it’s not the budget that matters most — it’s the creativity.

A simple phone-shot video often performs better than a professionally produced one. What matters is grabbing attention in the first seconds and clearly delivering value to the viewer.

Conclusion

TikTok is no longer just a trendy platform — it’s a full-fledged tool for business growth. But to get results, you need to play by its rules: be fast, authentic, and creative. Advertising is just another powerful tool you should use wisely.

If you need help setting up TikTok ads — we’ve got you covered. We’ll develop a strategy, create high-performing ad creatives, and launch campaigns that deliver reach, engagement, and results for your business.

This article available in Ukrainian.