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TikTok has introduced AI-enhanced ad automation tools designed to help brands streamline the creation and evaluation of ad content, including scriptwriting and more.
At the TikTok World event, TikTok launched a range of new AI and automation tools for advertisers, aiming to simplify the process of creating effective ads on a large scale on the viral video platform.
The big picture
TikTok is embracing AI and ad automation technologies, positioning itself as not just a media platform, but a critical “business partner” that boosts sales and ROI for brands.
Overview of new tools
Key tools include:
- TikTok One – A centralized hub that offers advertisers access to creators, creative tools, partners, and measurement capabilities.
- TikTok Symphony – A suite of AI-powered ad tools supporting:
- Scriptwriting
- Video production
- Creative asset optimization
- Automated ad optimization. This uses AI to refine ad creatives, targeting, budgets, and more to meet campaign goals such as purchases or brand awareness.
- TikTok Shop Automation. AI tools designed to optimize ad spend, bidding, creative assets, and other e-commerce costs for TikTok Shop ads.
Why it matters
TikTok is a powerful platform for driving sales and ROI. These new AI and automation tools can greatly improve the efficiency and effectiveness of ad creation.
What they’re saying
Adrienne Lahens, TikTok’s global head of creator marketing solutions, stated:
“We’re building for the future of creative, and we’re inviting brands to come and test and learn with us.”
Early results
TikTok reports that an Ohio wellness brand piloting TikTok’s Shop automation tools experienced a 136% increase in sales and a fourfold increase in ROI while saving 10 hours per week.
U.S. ban
TikTok did not comment on whether advertising has been affected by the potential U.S. ban due to data security concerns.
The bottom line
TikTok is making a strong push into AI-driven ad automation, aiming to establish itself as a crucial sales and marketing channel, competing with Google and other ad tech companies.
Our agency, UAMASTER, can set up effective advertising for you on TikTok. Our specialists will help create creative and impactful advertising campaigns that engage your target audience and increase sales. Contact us for a detailed consultation, and let’s start working on your successful advertising campaign on TikTok!
This article available in Ukrainian.
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