TikTok Introduces Search Insights. What is this feature?

TikTok has launched a new feature called Creator Search Insights, allowing creators to track search trends on the platform.

Accessible through the app by searching “Creator Search Insights,” this tool is aimed at providing creators with useful insights for inspiration and improving their content creation process.

Why is this important?

Creating trending content has the potential to boost your visibility and reach on TikTok, as there is active demand for it. This increased demand also increases the likelihood of engagement with your content.

How does it work?

With this tool, you can filter search topics by “trends” or “for you”. “Trends” show popular searches across the app, while “for you” provides searches relevant to your content. Upon selecting either option, you’ll see a list of the most popular search terms along with their popularity percentage. You can also save these search terms.

Creator Search Insights will highlight frequently searched topics, which creators can organize by categories (such as tourism, sports, science) or customize based on their content type using the “For You” option. Additionally, creators can filter for “content gaps,” meaning topics that are highly searched but have relatively few videos on TikTok covering them.

What are the rewards?

To underscore the importance of TikTok’s search features, the platform will begin factoring search value into its Creator Rewards Program. This means that creating content related to popular search topics will increase the search value of creators’ content, potentially leading to increased rewards and recognition.

What are the reactions to this new feature?

Reactions to this new TikTok feature were discussed on LinkedIn by Carrie Rose, CEO and Founder of Rise at Seve. She expressed the following:

• “TikTok now displays search insights directly in the app, showcasing the top-ranking videos. This demonstrates TikTok’s serious approach to search, which is something we’ve been talking about for almost a year.”
• “I believe TikTok can do even more, and it’s becoming evident (you can see it’s already happening), but simplicity is key. You can see they’re supporting creators by giving them more opportunities.”

What updates will there be?

TikTok has confirmed that Creator Search Insights will soon be directly accessible from Creator Tools within the Settings menu.

TikTok emphasizes the significance of their new feature, Creator Search Insights, stating that creators can utilize these insights to find inspiration for their content, tailor their creative strategies according to audience interests, and craft content that resonates with viewers.

The platform expresses hope that Creator Search Insights will empower creators to produce engaging content tailored to search queries, positioning them for success on TikTok.

For more details on this feature, you can explore it here.

This article is available in Ukrainian language.