TikTok is testing the uploading of 30-minute videos

TikTok is currently testing the option to upload 30-minute videos for selected users in its beta version. This move could be a significant step towards providing more opportunities for brands and marketers to place ads within longer videos, known for achieving higher completion rates and audience engagement.

Observations from social media consultant Matt Navarra indicate that TikTok is experimenting with this feature, surpassing the usual constraints of video duration. T

Why Now?

TikTok’s decision to allow the upload of longer videos follows the lead of Douyin, the Chinese version of TikTok, which increased the upload limit to 30 minutes per clip in 2022 and received a positive response.

Timeline

Over the years, TikTok has gradually extended the maximum allowed duration for videos, from 15 seconds in 2018 to 15 minutes in 2023. This new test for uploading longer videos could open up new opportunities for advertisers.

• 15 seconds per clip in 2018.
• 60 seconds per clip in 2019.
• 3 minutes per clip in 2020.
• 5 minutes per clip in 2021.
• 10 minutes per clip in 2022.
• 15 minutes per clip in 2023.

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