TikTok Launches New AI-Powered Ad Creation Tools and Integrations with Adobe and WPP

TikTok continues to expand its capabilities for advertisers and brands. The platform recently announced new AI features for its TikTok Symphony ad suite, along with integrations with Adobe Express and WPP Open. Here’s what’s new — and how marketers can leverage these tools in their campaigns. Text-to-Video Creation The most exciting update is Text to Video: advertisers can now generate videos using simple text prompts with TikTok’s native AI tools. According to TikTok: “With just a short and simple text prompt, Symphony Text to Video makes it easy for marketers to instantly bring an idea to life without the need for visuals. This allows advertisers to rapidly generate, test, and iterate concepts before full production begins, and to create TikTok-first content.” This makes it easy to create and test multiple campaign concepts quickly. Plus, the generated videos are naturally aligned with TikTok’s style and trends, increasing relevance and effectiveness. Image-to-Video Animation Another useful feature is Image to Video. It allows brands to turn static images into dynamic five-second video clips for TikTok: “Simply upload an image and add a short text prompt — the system will generate TikTok-ready clips that can be combined into engaging ads.” This is a great way to repurpose existing visuals from photoshoots or catalogs for TikTok advertising. These tools are similar to features currently being tested by Google (Veo) and Meta, highlighting the growing role of AI in fast video content production for social media. AI Avatars in Ad Videos TikTok also introduced Symphony Showcase Products — AI avatars that present your products in short video clips. The process is simple: upload a product image, select an avatar type, and TikTok’s AI generates a short video of the character talking about your product. Three formats are available at launch: Product holding — avatar holding your product. Clothing modeling — avatar trying on and showcasing clothing. App showcasing — avatar holding a phone featuring your app. While this feature still needs improvement — with many current examples showing stiff, robotic avatars — it’s an evolving technology that could become useful for e-commerce brands over time. Integration with Adobe Express and WPP Open In addition to the new AI tools, TikTok announced deeper integrations with Adobe and WPP. Adobe Express users can now create TikTok-first videos directly in the desktop app, thanks to the Symphony Image to Video integration. This makes it easier for brands, SMBs, and creators to repurpose existing content and embrace new formats. WPP Open users will also gain access to various Symphony features, including AI Dubbing, Generate & Remix, and Digital Avatars. What This Means for Marketers These updates make TikTok an even more accessible and flexible platform for producing high-quality video content — without large production costs. Marketers can now: test ideas and concepts before full-scale production; create videos from static images; adapt existing content specifically for TikTok; integrate TikTok content creation into familiar tools like Adobe and WPP Open. This is a great opportunity to streamline ad creation processes and improve campaign efficiency on TikTok. Read this article in Ukrainian.