YouTube simplifies Shorts promotion

YouTube continues to actively expand its creator tools and content promotion capabilities. The platform has announced several new features: the launch of the Promote tool in the main YouTube app for Android, integration of Shorts and posts into a unified feed, and the introduction of regional thumbnails for Shorts. These updates aim to improve content reach, boost audience engagement, and simplify campaign management for creators.

Promote feature now available in the main YouTube app for Android

The Promote feature is now accessible directly within the main YouTube app on Android. Previously, creators had to use Google Ads or YouTube Studio to launch promotional campaigns for their videos or Shorts. Now this can be done quickly and easily right in the mobile app.

What does Promote offer?

This tool allows creators to launch paid campaigns with various objectives:
▪️ attracting new subscribers
▪️ increasing video views
▪️ driving traffic to their website

A creator can simply open one of their videos in the YouTube app and click the Promote button below the player to start a campaign without leaving the watch page.

New Promotions Feed for campaign management

To streamline campaign management, YouTube has introduced a new section — Promotions Feed — where creators can:

▪️ check the status of active campaigns
▪️ analyze key performance metrics
▪️ track campaign results

This feed is available in the “U” tab of the mobile YouTube app, giving creators quick access to their promotional data.

Integration of Shorts and posts into a unified feed

Another important update is the integration of Shorts and posts into the Shorts feed. Now viewers watching Shorts will also see relevant posts from creators without having to switch to another section of the platform.

This helps to:
▪️ increase brand and creator visibility
▪️ boost audience interaction through different content formats
▪️ strengthen the connection between creators and their audiences

Effectively, this creates a more cohesive content experience, where viewers can engage not only with Shorts but also with posts they might have otherwise missed.

What do creators gain?

▪️ Quick and convenient access to promotion tools without needing to use Google Ads
▪️ A unified ecosystem for audience engagement across different content formats
▪️ Simplified campaign management with access to important performance metrics
▪️ More opportunities to expand the reach of Shorts

Conclusion

These new features show that YouTube is committed to simplifying the path for creators to reach a wider audience and promote their content more effectively. More tools are now available directly within the mobile app — which is especially important for today’s creators who often work on the go.

The integration of posts into the Shorts feed is also a step toward increasing audience engagement and boosting time spent on the platform. The updated analytics will help creators better understand their campaign performance and optimize future efforts.

This article available in Ukrainian.