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Key Updates
- Omnichannel Advertising Campaigns. Meta is expanding the capabilities of omnichannel ads, allowing businesses to drive both online and offline sales. Studies show that these campaigns deliver a 15% lower omnichannel CPA (cost per acquisition) and 12% higher ROAS (return on ad spend) compared to standard campaigns.
- Simplified Checkout in Shops. In the U.S. and select international markets, Meta is testing an improved checkout process for Shops Ads. This will make purchases faster and more convenient, increasing conversions.
- Ads in Notifications. Meta will introduce ads in Facebook notifications this spring, helping advertisers engage users who have previously shown interest in their products.
Performance & Business Feedback
According to Meta, American Eagle achieved a 48% increase in omnichannel ROAS among 18-24-year-olds by utilizing omnichannel ad campaigns. Meanwhile, AI-powered Shops Ads help drive more conversions by targeting users most likely to make a purchase.
New Features & Innovations
- Catalog Ads. Advertisers can now combine Partnership Ads with Advantage+ Catalog Ads, resulting in a 9.3% lower CPA by displaying products alongside creative content.
- Incremental Attribution. Meta is introducing a new machine-learning-based opt-in feature to improve conversion tracking accuracy.
- Generative AI in Advertising. Meta is testing AI-powered virtual try-ons and personalized text generation to enhance customer engagement and product merchandising.
Demand Capture Strategies
To help advertisers sustain customer demand, Meta is rolling out:
- Email Requests for Promo Codes – Businesses can collect customer emails before offering discount codes, helping to build a potential buyer database.
- Site Links – A new Instagram ad format that allows multiple links within a single ad, already reducing CPA by 4.5% in the Facebook Feed.
These updates are part of Meta’s strategy to empower marketers with AI-driven solutions for improved advertising performance.
How to Maximize the Impact of Meta’s Updates?
To successfully leverage the latest Facebook and Instagram Ads features, businesses must correctly set up campaigns and align them with their goals. The experts at UAMASTER can help you:
- Configure Advantage+ campaigns to increase sales.
- Optimize omnichannel advertising for better performance.
- Integrate AI-powered tools to enhance efficiency.
- Reduce advertising costs while maximizing returns.
Contact the UAMASTER team today! We will fine-tune your ad campaigns for maximum results and profitability.
This article available in Ukrainian.
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